Senior Marketing Executive

ViewQwest is one of the fastest-growing and dynamic brands in Singapore and Malaysia’s telecommunications industry. We strive to always be better by delivering consistent and outstanding service to our customers. Not only do we believe in our products and services, but we are also passionate and proud of the work that we do.

Be part of the team that brings#BetterBroadbandto everyone!Be Better, Join the Fastest!

We are seeking a dynamic Senior Marketing Executive to assist the Marketing Manager in developing and executing marketing campaigns aimed at driving customer acquisition and brand growth. This role involves end-to-end campaign management, from strategy development and execution to post-campaign analysis, ensuring alignment with business objectives.

Key Responsibilities

Support the Marketing Manager in:

• Executing marketing campaigns to generate leads and drive customer acquisition.

• Leveraging data-driven insights to optimize campaign performance, enhance conversion rates, and maximize ROI.

• Identifying and experimenting with new customer acquisition channels, strategic partnerships, and innovative tactics to expand market reach.

• Conducting competitive intelligence and market analysis to maintain a strong understanding of industry trends and positioning.

• Collaborating cross-functionally with product, sales, and customer experience teams to develop compelling marketing assets and value propositions tailored to the target market.

• Aligning marketing initiatives with business objectives to accelerate pipeline growth.

• Managing multiple projects independently, ensuring seamless execution within expected timelines.

Key Performance Indicators (KPIs)

• Lead Volume – Number of qualified leads generated through marketing activities.

• New Signups – Successful conversion of leads into paying customers.

• Conversion Rates – Improvement in lead-to-customer conversion metrics.

• New Channel Development – Successful identification and implementation of new marketing channels.

Requirements:

• Minimum 4-6 years of experience in marketing campaign development, execution, and optimization.

• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.

• Highly resourceful and solutions-oriented, with the ability to navigate challenges creatively.

• Ability to work independently while managing and prioritizing multiple projects in a fast-paced environment.

• Results-driven mindset with a proven track record of driving business growth.

• Excellent communication, stakeholder management, and project execution skills.

• Proficiency in Microsoft tools (e.g., Excel, PowerPoint).

• Experience in telecoms, technology, or subscription-based industries.

• Background in B2B or SMB marketing.