Senior Marketing Executive

RESPONSIBILITIES

• Manage a variety of end-to-end marketing campaigns to drive awareness and leads. You’ll be involved in the planning, segmentation, creative and execution.

• Oversee the development and implementation of integrated marketing campaigns across multiple channels.

• Help with the creation of a wide variety of online and offline materials to support the retail team – brochures, in-store collaterals.

• Develop messaging and positioning for new products and services.

• Write copy for diverse marketing distributions (brochures, press releases, website material etc)

• Liaise and work closely with in-house graphic team, agencies, media, external partners and vendors to ensure successful implementation of marketing activities and deliverables.

• Analyse customer data to identify trends and insights that inform marketing decisions.

• Segment customer data to drive CRM campaigns.

• Manage social media account and create engaging content.

• Evaluate the impact and effectiveness of marketing programs and campaigns in achieving the objectives, including impact on leads.

• Managing of marketing budgets and expenditure.

• Use website CMS to update with content, ensure it’s optimised for SEO and track its performance.

• Monitoring of key competitors and market trends

• Negotiate and secure promotional tie-ups, spaces, partnerships and sponsorships.

REQUIREMENTS

• Degree in Business or Marketing or Communication or other relevant disciplines.

• Minimum 2 years of experience in similar capacity in advertising & promotion, social media and digital advertising.

• Independent, resourceful and possess good communication and interpersonal skills.

• A strong team player and be able to see other people’s points of view and take on board feedback.

• Self-motivated, initiative and able to work independently with minimum supervision.