Senior Marketing Executive

Lendlease is one of the world’s leading property and infrastructure groups. Our vision is to create the best places not just for our clients and communities, but especially for our employees. Delivering iconic and award-winning projects, we are setting standards in innovative and industry-leading project management, construction, and design services locally and globally. Lendlease Singapore is currently searching for an experienced Senior Marketing Executive to be based in our HQ, PLQ (Paya Lebar Quarter).

Your responsibilities will include, but are not limited to:

• Collaborate with internal and external stakeholders to provide input and ensure programs and projects address key business needs and goals.
• Work with cross-functional teams in retail to ensure smooth implementation and integration of loyalty initiatives across all customer journeys and touchpoints.
• Support in the management and growth of the loyalty program, delivering business and customer value and resonating with target customer segments for various assets.
• Develop loyalty and partnership marketing and communication plans that align with our portfolio of assets and customer segments to deliver on business goals.
• Vendor, project, and campaign management for all loyalty initiatives and implementation.
• Utilize market research, data, and customer insights to identify opportunities for customer engagement, segmentation, and personalized experiences.
• Design and execute customer engagement plans to drive incremental value, engagement, and acquisition.
• Establish key partnerships to broaden, strengthen, and strategically position the loyalty program.
• Liaise and negotiate with all required platform or technology partners.
• Manage all vendor agreements with vendors and technology partners.
• Internal presentations to stakeholders on project milestones and work in progress updates.
• Liaise with internal teams such as the ICT team for security review arrangements and ensure successful updates or launches of products.
• Conduct UAT and other required tests with vendors for new program releases.
• Conduct necessary training for product users internally (e.g., concierge managers, marketing teams, etc.).
• Budget Management & Forecasting.

To be a success in this role, it is desirable, but not essential, to have:

• Good understanding of the retail and loyalty environment.
• Strong understanding and experience in customer segmentation and journey mapping, data insights, and analytics.
• Ability to demonstrate how loyalty programs and marketing work synergistically.
• Working and aligning with various multi-disciplinary teams towards common business goals.
• Strong project and time management skills, with demonstrated ability to work with multiple stakeholders and teams to execute and implement projects promptly with accountability and success.
• Proven ability to think critically and drive results.
• Possess strong communication and organizational skills.
• Familiarity with financial principles.

Lendlease is a diverse, flexible, and inclusive employer of choice. We engage, enable, and empower our people. Inclusion sets us all up for success.

If you feel this position is suited to your skills, experience, and career aspirations, please apply on the link.

To find out more about us and to explore all other opportunities, visit www.lendlease.com/careers. Lendlease is committed to being a diverse and inclusive employer of choice by engaging, enabling, and empowering our people. All qualified applicants will receive consideration for employment, and we are happy to consider flexible working arrangements. Inclusion sets us all up for success, and we particularly encourage applications from currently under-represented groups in our industry including those who self-identify as women, black, Asian, minority ethnic, lesbian, gay, bisexual, transgender, and/or disabled.