Senior Marketing & Content Strategist

Job Title: Senior Marketing & Content Strategist

Location: Ubi, Near Tai Seng MRT
Company: E-Commerce - Hair Care Brand
Employment Type: Full-time

We are seeking a highly creative, results-oriented Marketing & Content Strategist to lead brand and campaign strategy. You’ll be responsible for executing high-impact content, launching full-funnel marketing campaigns—including influencer activations—and increasing our visibility and sales both online and offline.

Responsibilities:

• Campaign Planning & Execution:
  Conceptualize and execute integrated marketing campaigns across online and offline platforms (e.g., product launches, promotions, partnerships, events).
• Influencer/KOL Strategy:
  Identify, engage, and manage influencer partnerships and UGC creators across TikTok, Instagram, and Lemon8. Handle briefing, negotiation, campaign timelines, and ROI tracking.
• Content Strategy & Direction:
  Create and oversee the production of high-performing content—video, graphics, photography, email, packaging, blog, product descriptions, and ad copy.
• Social Media Growth:
  Develop content calendars and drive community growth on TikTok, Instagram, and Lemon8 through trends, storytelling, and engagement.
• Performance Analysis:
  Monitor and report on KPIs like reach, engagement, conversions, CAC, ROI. Use data to iterate campaigns and guide future strategy.
• Creative Team Management:
  Coordinate with in-house designers, junior marketers, editors, and freelance creatives to ensure timely, brand-aligned deliverables.
• Brand Messaging & Identity:
  Be a strong brand guardian across all touchpoints—ensuring cohesive tone, storytelling, and aesthetics.

Requirements:

• 3–5 years of relevant experience in marketing, content, and influencer campaigns—preferably in beauty, wellness, or consumer brands.
• Proven success in launching and scaling influencer marketing campaigns that drove sales or brand awareness.
• Strong copywriting and creative direction skills.
• Proficient in using Canva, Adobe Suite, or similar tools.
• Knowledge of Meta Ads, TikTok Ads, email marketing platforms (Klaviyo/Mailchimp), and Shopify/Shopee is a big plus.
• Data-driven, highly organized, and fast-moving.
• Self-starter with leadership mindset and team collaboration skills.

Why Join DixmondSG?

• Play a key role in shaping the voice of a rapidly growing local brand.
• Make real impact on strategy and performance.
• Work in a dynamic and supportive environment that values ideas and initiative.
• Career growth opportunities in a fast-scaling team.