Senior Marketing Communication Executive

Senior Marketing Communication Executive

Job Description:

Responsible for driving our marketing communication strategy and initiatives across Asia Pacific. You will play a critical role in developing and executing effective marketing campaigns to promote our brand, products, and services.

Roles and Responsibilities:

Integrated Marketing Communication

• Develop and implement a comprehensive regional marketing communication plan aligned with business goals.
• Responsible for the development of creative communication materials, including press releases, social media content, website content, brochures, merchandise, and other marketing collateral, ensuring brand consistency across all channels and cultural appropriateness for the target region.
• Take ownership of the entire product lifecycle management, from new product announcement to start of sales, ensuring the product meets customer needs and achieves market success.
• Work with incumbent agencies to create a social media content strategy that resonates with the target audience across different cultures to drive engagement and conversions.
• Use social media analytics to measure performance, making recommendations and implementing changes to continue driving and improving ROI.
• In charge of PR planning and execution for new product launches.
• Manage and coordinate projects with cross-functional internal and external teams, ensuring clear communication and alignment on goals.
• Conduct market research and competitor analysis to identify trends and opportunities.

KOL / Influencers and Community Management

• Manage relationships with social media influencers and company creators to develop data-driven marketing campaigns that drive brand awareness and engagement.
• Continue to build an active and engaged community of brand loyalists across all social media channels as well as Nikon's own database.
• Negotiate and manage influencer contracts, ensuring brand alignment and adherence to Nikon guidelines.

Stock Inventory Management

• Lead and maintain department product demo and samples inventory.
• Conduct quarterly inventory audits to ensure accurate inventory data.
• Identify and implement ways to optimize stock control processes.

Operational Management

• Manage the collation and dissemination of assets to both internal and external teams, maintaining information control and confidentiality.
• Lead cross-functional teams with regional members, fostering collaboration and adapting communication style to different audiences, ensuring clear understanding of business goals.
• Assist in monitoring the regional marketing budget and track ROI of marketing initiatives (monthly, quarterly, and annually).
• In charge of processing payment documents.
• Compile marketing reports, campaign results, and market research.
• Drive operational excellence through process optimization initiatives and implement process improvements.
• Assist all teams on day-to-day operations, including local teams' requests and activity support.
• Support the planning and execution of bi-annual regional marketing meetings.

Ensure adherence to all company policies and procedures, including data security and compliance regulations.

Requirements:

• Degree in Marketing or relevant Communications program.
• 7 years of working experience in the consumer industry and at least 4 years in an MNC environment.
• Experience in intercultural communication and building rapport with diverse teams.
• Demonstrated experience managing different digital platform functions and operations. Experience with influencer marketing is a plus.
• Proven track record of developing and executing successful marketing campaigns with regional teams.
• Contribute and build an integrated communication framework between the various portfolios and cross-collaborative functions with other departments and local teams.
• Able to prioritize tasks and manage workload effectively with minimal supervision.
• Demonstrates a strong desire and motivation to learn and grow within the role.
• Proficiency in MS Office, Google Analytics 4, and Meta Business Suite.
• The ideal candidate is a self-starter with a strong work ethic who can take ownership of projects, prioritize tasks, and manage their workload effectively in a fast-paced environment.
• Location: Tai Seng

Job ID: L65W3Y4R

All successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word format to gesse.tan@peopleprofilers.com

We regret that only shortlisted candidates will be notified.

People Profilers Pte Ltd