Senior Manager, Undergraduate Student Recruitment (OAFA)

Office of Admissions and Financial Assistance (OAFA)

• Oversight and management of a team to meet undergraduate admissions marketing objectives, lead undergraduate admissions' collaterals and social media marketing efforts, including strategy, content development, narrative crafting, and working with partner agencies.
• Oversee and manage undergraduate marketing communications efforts and campaigns to key stakeholders at every stage of the prospective students' funnel.
• Conduct local and international outreach for undergraduate recruitment, including developing international outreach strategies, keeping up-to-date on current and emerging trends across the international higher education landscape, and generating original and creative marketing and outreach initiatives to position SMU as a University of Choice.
• Lead data analysis projects of admissions data to support SMU's overall admissions strategies.
• Work closely and strategically with local and international educators, principals, and teachers to generate interest in SMU as a University of Choice.
• Helm stakeholder account management and support admissions' selection processes during the admissions season.
• Other duties as assigned.

Qualifications

• Degree with at least 8-10 years of relevant experience.
• Strong understanding of the local and international higher education and university admissions landscape, with demonstrated experience in higher education marketing.
• Demonstrated experience in social media marketing, including developing social media strategy, content generation, campaign management, and analytics reporting.
• Excellent writing skills with the ability to write succinct and engaging copy and vary writing styles across different audiences and platforms, both online and offline.
• Excellent presentation skills with the confidence to present to very different audiences across a range of events.
• Very strong customer service mindset with the ability to respond to different types of personalities.
• Global orientation, with a willingness to travel.
• Fluency in Mandarin would be required for international outreach recruitment in China.

Other Information

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.