Senior Manager, Strategic & Planning Communications

At thePAP Community Foundation (PCF), we are committed to building a fair and inclusive society as a leading charitable organisation. Our two core brands—PCF Sparkletots Preschool (PCFSP) and PCF Sparkle Care (PCFSC)—serve children, seniors, and the wider community with dedication and heart.

At PCFSP, we open the worlds for children, so that they can build ours. As Singapore’s largest preschool operator, we provide quality early childhood education to over 40,000 children, empowering them to shape the future.

At PCFSC, we deliver quality eldercare and impactful community services, because we believe that it’s not age or condition that defines seniors, but the spark of their purpose.

Recognised as a Great Place to Work and ranked 1st in Asia’s Best Workplaces in 2021, PCF fosters a vibrant, supportive environment focused on growth, development, and meaningful impact.

Join our team and be part of a mission-driven organisation that transforms lives and drives positive social change.

ROLE AND RESPONSIBILITIES:

The Senior Manager, Strategic Planning and Communications will be instrumental in shaping and executing brand and marketing strategies, taking a hands-on approach to elevate the visibility and impact of PCF, PCFSP, and PCFSC.

This role requires a strategic thinker with expertise in brand management, marketing communications, and content creation, including integrated marketing campaigns. The ideal candidate should excel in crafting compelling brand narratives, driving audience engagement, and overseeing multi-channel marketing initiatives.

A strong team player with exceptional leadership skills, the candidate must be able to lead, guide, and empower the team, foster collaboration with stakeholders, and ensure alignment with the organisation’s strategic objectives.

Marketing & Brand Management

1. Lead and develop marketing strategies to drive brand awareness, audience engagement, and business growth.
2. Lead the end-to-end execution of integrated marketing campaigns, utilising digital, social media, content marketing, and traditional media to maximise reach and impact.
3. Oversee content development and messaging strategy, ensuring consistency, relevance, and effectiveness across all marketing channels.
4. Act as the brand guardian, maintaining consistency in messaging, visual identity, and tone of voice across all touchpoints.

Segmentation & Personalisation

1. Utilise on-ground and market insights to develop targeted segmentation strategies, driving personalised marketing initiatives that deliver relevant content and enhance customer engagement.
2. Optimise audience journey mapping to create seamless, data-driven experiences across digital and offline touchpoints.

Campaign Monitoring & Performance Optimisation

1. Refine segmentation, enhance personalisation, and boost conversions through data-driven optimisation and performance tracking.
2. Continuously analyse audience behaviour and campaign performance to identify growth opportunities and maximise marketing impact.

Project & Stakeholder Management

1. Lead and execute high-impact projects that align with strategic business objectives.
2. Collaborate with internal and external stakeholders, including agencies, to ensure effective implementation of key marketing and communications initiatives.
3. Work cross-functionally with teams in design, content, media relations, brand, digital marketing, and business units to ensure alignment.

Executive Support

1. Provide executive communications support for leadership, including thought leadership content and messaging strategies.
2. Manage the communications budget, ensuring optimal allocation of resources to support strategic initiatives.
3. Serve as the secretariat for the management team's strategic planning, ensuring effective engagement, coordination, and documentation.
4. Perform additional tasks and responsibilities as needed.

JOB REQUIREMENTS:

1. Bachelor’s degree in communications, Brand, Marketing, or similar fields.
2. At least 8-10 years of experience in a Marketing Communications role, with 3 years of managerial/supervisory experience, preferably from service-based industries.
3. Proven track record of developing and executing successful communication strategies that drive brand growth and customer engagement.
4. Excellent presentation and communication skills, with the ability to craft compelling narratives for diverse audiences.
5. Strong analytical and problem-solving abilities, with an insights-driven approach to measuring and optimising brand and marketing campaigns performance.
6. Experience in managing cross-functional teams and influencing stakeholders at all levels of the organisation.
7. Excellent organisational skills and the ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
8. Strong attention to detail and a commitment to quality.
9. Willingness to work occasional weekends to support events.