Senior Manager, PR & Communications - APAC, Japan, China

Senior Manager, PR & Communications - APAC, Japan, China

• Full-time
• Job Type (exemption status): Exempt position - Please see related compensation & benefits details below
• Business Function: Public Relations

The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.

But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.

Western Digital data-centric solutions are found under the G-Technology, HGST, SanDisk, Tegile, Upthere, and WD brands.

Western Digital is looking for a results-oriented communications professional to oversee a pan-regional public relations function and drive programs in the Asia Pacific region, including China and Japan. As APJC PR & Communications Senior Manager, you’ll partner closely with HQ and senior regional leadership to identify and prioritize communications needs across key markets. Experienced in integrated communications, you’ll develop and oversee regional programs that support local business priorities while laddering up to the global communications strategy. You'll work with subject matter experts and your internal PR and agency teams to develop narratives, story angles, and communications assets to boost engagement with our audiences.

Covering earned media, social media, influencers, media events and sponsored content, with involvement in wider integrated campaigns, this role reports into the Global Corporate Marketing team. The role will manage a team of PR and digital communications specialists as well as retained PR and social media agency teams across the region and will cooperate closely with key corporate, marketing and sales stakeholders in the region.

The role will be in our offices in Singapore. Frequent travel within the region and infrequent international travel may be expected. Fluency in English is required and fluency/proficiency in Chinese or Japanese is desirable.

Responsibilities

• Oversee the PR & Communications strategy for the region, executing, managing and guiding the regional communications team.
• Work with international communications and regional marketing and sales leads to deliver integrated communications programs and campaigns across earned and paid media.
• Manage regional agencies to execute regional activities against agreed KPIs.
• Support a reviews and awards program for consumer products.
• Develop and oversee the implementation of regional communications plans.
• Manage and assist in regionalizing and distributing product and company news and work with agencies to generate local content.
• Manage relationships with key business & trade media.
• Manage communications around key events in the region.
• Execute creative campaigns for momentum media activity outside main news cycle.

Minimum Requirements

• Bachelor’s degree in Communications, Marketing or related field of study. Advanced degree is a plus.
• 8+ years international communications leadership experience (including management experience) within a global technology company or agency.
• A strong background of B2B / enterprise technology experience.
• Demonstrated experience leading integrated regional campaigns across Asia Pacific, including Japan and China.
• Experience creating and managing multi-channel communications campaigns for enterprise and consumer technologies.
• The ability to interface with stakeholders at all levels, across departments and geographies, and act as a strategic advisor to senior leadership.
• Demonstrated experience leading and developing a team of communications professionals.
• Understanding of Western Digital’s strategic and competitive position.
• Ability to gracefully handle multiple projects in a fast-paced, dynamic environment.
• Exceptional communications, writing and presentation skills.
• Team player with excellent listening skills and diplomacy.
• Outstanding judgement and creative problem-solving skills.
• Metrics-based approach and strong commercial acumen.
• A keen understanding of and interest in new technologies, especially in the data storage sector.

Because Western Digital thrives on the power of diversity and is committed to an inclusive environment where every individual can thrive through a sense of belonging, respect, and contribution, we are committed to giving every qualified applicant and employee an equal opportunity. Western Digital does not discriminate against any applicant or employee based on their protected class status and complies with all federal and state laws against discrimination, harassment, and retaliation, as well as the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.