Senior Manager, Marketing Investment Planning

Job Description

Interested in elevating regional marketing strategies through expert investment planning, driving values and forging commonalities across our diversified markets?

Help us turn insights into impactful marketing decisions!

Core Responsibilities

1. Lead the strategic allocation of marketing funds, ensuring efficient impact and aligning with regional financial targets.
2. Craft and implement marketing investment strategies for a specific region to improve Return on Marketing Invested (ROMI).
3. Analyse regional market data and Marketing Mix Modelling insights to advise strategic investments.
4. Analyse impact of marketing on long-term demand planning and work with DP planners to assess risks.
5. Oversee budgets, ensuring resource allocation supports marketing priorities and delivers value through aligned marketing activities with The LEGO Group's strategic goals.
6. Provide advice on budget allocation to maximise marketing effectiveness and efficiency.
7. Coordinate the marketing contribution towards Integrated Commercial Planning (ICP).
8. Engage key regional partners, fostering satisfaction through transparent and strategic investment decisions.
9. Proactively manage risks in the regional marketing plans, developing contingency strategies in partnership with the regions to meet growth targets.
10. Set and communicate marketing spend guidelines to ensure strategic consistency across regional and global initiatives.

Play your part in our team succeeding!

The Regional Marketing Investment Planning Senior Manager holds a pivotal position within The LEGO Group, ensuring local marketing efforts resonate with global objectives while adapting to regional peculiarities. By balancing strategic investments with precise analytics, this role significantly contributes to the success and scalability of our brand across various markets.

This role leads a team of 2 direct reports.

Do you have what it takes?

1. Min 8 years of experience in marketing investment planning or business analysis with a regional focus.
2. Strong grasp of data analytics and its application in marketing investment decision-making.
3. Experience with Marketing Mix Modelling and forecasting sales based on marketing channels.
4. Demonstrated success in planning and aligning marketing efforts with company objectives.
5. Effective communication and partner engagement skills with a track record of building consensus.
6. Agility in adapting to new trends and changing market conditions to optimize marketing investments.
7. Leadership experience with a background in cross-functional team collaboration.
8. Experience with integrated commercial planning and marketing spend guidelines creation.
9. Strong project management skills with an emphasis on time-bound deliverables.
10. Curious and passion for learning.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.