Senior Manager, Marketing & Engagement

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Direct message the job poster from MOH Holdings (Singapore)

Regional HR Business Partner | Strategic Thinker | Stakeholder Management | Talent Acquisition & Performance Management

ORGANISATION / DIVISION INFORMATION

As the holding company of Singapore’s public healthcare institutions, we are always looking for qualified, passionate individuals who are keen to make a valuable contribution to public healthcare. At MOH Holdings, we believe our employees are our greatest asset and we are dedicated in helping them achieve their full potential through professional development and by providing an environment to develop their leadership skills and competencies.

The Human Resources & Talent Development (HRTD) division is responsible for attracting, retaining, engaging, and developing top talent for both MOHH and Singapore's public healthcare sector, with a dual focus on HR management for MOHH and driving strategic HR initiatives as MOH’s implementation partner. Its vision is to enable people, grow talent, and power the organisation, with key focus areas including the development of a healthcare talent pipeline through the marketing, selection, and management of healthcare scholarships, as well as coordinating talent development programs for young professionals during the early years of their careers in the sector.

Join us and be part of a team - a uniquely MOHH spirit that propels us forward through every circumstance we face.

• Acting Today For Tomorrow: We work pragmatically with the realities of the present, with a mindset that is geared to the needs of the future.
• Starting Where You Can: We take a can-do approach to problem-solving, even if it means starting small, because every contribution counts.
• Leaving No Job Undone: We take pride in seeing things through. Our high standards means it’s not just about getting the job done, but getting it done well.
• Moving Together as One: Care for all starts within, with us as an organisation. We look out for one another, leaving no one behind as we grow.

SUMMARY OF THE ROLE

We are seeking a strategic Senior Manager to lead the development and the execution of marketing, communications, and engagement strategies for our healthcare scholarship portfolio. This role is pivotal in promoting the scholarship programmes, enhancing recipient engagement, and creating a holistic experience that supports their professional and personal growth. The Senior Manager will oversee a variety of initiatives, including social media marketing, school outreach, scholarship engagement events and programmes aimed at broadening recipients' healthcare perspectives and foster valuable networking opportunities.

If you are a motivated individual with a strong passion for contributing to the development of public healthcare to meet future demands, read on!

JOB RESPONSIBILITIES

Social Media Marketing:

• Lead the creation and implementation of social media campaigns across platforms (e.g. Instagram, Tik Tok and LinkedIn) to increase awareness, engagement, and participation in the healthcare scholarship programme.
• Collaborate with key stakeholders (including hospitals, healthcare partners, and content creators) to produce engaging videos, posts, and infographics that showcase the various clinical disciplines within the healthcare sector, promote the scholarship programmes, highlight success stories, and feature updates on scholarship recipient activities and achievements.
• Monitor and analyse engagement metrics (likes, shares, comments, click-through rates) to assess the effectiveness of social media campaigns and adjust strategies as needed.
• Develop and nurture strong relationships with schools and higher institutions of learning to promote the scholarship programmes and encourage eligible students to apply.
• Plan and execute on-campus events and outreach initiatives to raise awareness about the healthcare scholarships, providing clear and engaging information about the scholarship programmes and their benefits.

Engagement Activities:

• Lead the design and execution of all recipient engagement activities, including induction programmes, team-building activities, networking opportunities, dialogue sessions, and community-building events, ensuring a positive and supportive experience for all scholarship recipients.
• Provide leadership and direction to the team in managing scholarship cases, including addressing bond breaches, resolving complex issues and ensuring compliance with policies and protocols. Foster a high standard of professionalism, ensuring that team members handle all cases with care, confidentiality, and in accordance with established guidelines.
• Mentor and guide the scholarship team, fostering a collaborative, high-performance culture. Provide regular feedback, coaching, and development opportunities to help team members grow professionally and enhance their skills.

JOB REQUIREMENTS

Education Requirement(s):

Bachelor’s degree in Marketing, Communications, Human Resources or a related field. A Masters’ degree is preferred.

Key Qualities:

• Extensive experience in social media marketing and digital content creation, with a strong understanding of how to engage audiences and drive programme participation.
• Proven ability to manage, coordinate, and oversee multiple programs simultaneously, ensuring the seamless execution of key activities and alignment with organisational objectives.
• Strong critical thinking skills with the ability to connect the dots across various scholarship programme functions. Able to anticipate challenges, identify opportunities and develop innovative solutions that support the overall organisational goals.
• Strong leadership skills with a proven track record of leading diverse teams.
• Exceptional interpersonal and communication skills, both written and verbal, with the ability to build and maintain strong relationships with a broad range of stakeholders, including internal teams, scholarship recipients and external partners.
• Demonstrated ability to make strategic decisions in complex situations, particularly in scholarship case management, balancing policy requirements with the needs of recipients to ensure timely and fair resolutions.
• Strong adaptability and change management skills, with the ability to navigate and lead through change, ensuring team alignment and effective execution in fast-paced, evolving environments.

Years of Experience Required:

• A minimum of 10 years of experience in marketing, communications, or community engagement, with a proven track record of success in fast-paced, evolving industries (such as healthcare, education, or similar sectors).

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Hospitals and Health Care