Senior Manager Marketing Communications

The senior manager for Marketing & Communications role is focused on building and executing strategies to promote our hotel. This position requires a deep understanding of the hospitality industry along with expertise in various forms of marketing. He/she is responsible to drive media and communications objectives, manage content marketing strategy and other communications, media and public relations initiatives.

Key responsibilities

• To develop and manage a comprehensive marketing and communications strategy, with relevant content to engage the appropriate target audiences in order to grow brand awareness, share of mind and generate revenue for the hotel.
• Conduct market research to identify customer needs, market trends, and competitor strategies.
• Oversee branding efforts to ensure a consistent and positive image of the hotel.
• Manage online marketing initiatives, including SEO, SEM, social media, and email campaigns to increase fan base and engagement.
• Oversee traditional advertising efforts such as print, radio, and television ads.
• To develop and maintain close working relationships with stakeholders, key media partners (online and offline) in order to maximize media coverage and exposure for the hotel.
• Collaborate with the sales team to create promotional materials and campaigns aimed at key customer segments.
• Develop and manage the marketing budget, ensuring ROI and revenue goals are met.
• To lead, mentor and manage team members to meet key performance objectives
• Use analytics tools to monitor campaign performance and make data-driven decisions.
• Oversee or coordinate events that promote the hotel, such as press events, conferences, and local community events.
• To develop and manage execution of media plan through all relevant channels and partners
• To manage strategic alliances and partnership programs to meet key objectives.
• To provide guidance and direction to hotel on how they manage their media, communications and partnership marketing strategy.

Key areas of focus

Marketing Communications

• Communicate the story of the hotel across all channels
• Press Release write up
• Support hotel’s group in planning and execution of marketing communications initiatives

Public Relations

• Manage media relations (offline and online), media invitation, media kit and media interviews
• Develop content to be communicated to target audiences through the appropriate media
• Develop public relations & Marcom plan, campaigns, calendar, collaborations, cost
• Increase media exposure and value for the brand and the hotel

Strategic Alliances

• Develop and manage key alliances
• Monitor and review performance

Social Media/Influencer Marketing

• Develop relevant content, set up platforms
• Create engaging campaigns, content development, community management, Digital public relations campaign and social media takeover
• Support hotel social media strategies
• Partnership
• Public relations value compilation and report
• Reviews and campaigns

Ideal requirements:

• Extensive experience in marketing, preferably in the hospitality or service industry.
• Strong leadership and organizational skills.
• Proficiency in digital marketing and analytics tools.
• Exceptional communication and negotiation skills.
• Keen attention to detail with experience in executing strategic initiatives
• Demonstrated ability to establish and maintain relationship with media contacts
• Creative thinker, with track record for innovative content and campaign creation
• Demonstrated skills and comfort in proactively building relationships with top tier partners, and in successfully positioning subject matter with the media to achieve national recognition