Senior Manager, Digital Marketing (PPC Advertising)

With an annual PPC budget exceeding $10M, we’re looking for a Senior Performance Marketing Manager to lead and scale our growth initiatives. In this role, you will drive our paid media strategy, optimize performance, and expand our global e-commerce presence, with a primary focus on the U.S. market. If you’re a seasoned leader passionate about data-driven strategies and delivering impactful results, join us to inspire and empower families worldwide.

Key Responsibilities:

PPC Strategy Development:

• Develop, implement, and oversee data-driven PPC strategies that align with business objectives.
• Manage a large-scale annual PPC budget of $10M+ across multiple platforms (Google, Amazon, etc.).

Campaign Management & Optimization:

• Oversee the execution and optimization of paid campaigns to achieve ROI, CPA, and other key performance metrics.
• Monitor and analyze campaign performance, identifying trends and making data-backed recommendations.

Team Leadership:

• Lead, mentor, and manage a team of PPC specialists, fostering a culture of excellence, growth and scale
• Provide guidance on best practices, ensuring team alignment with broader marketing goals.

Data Analysis & Reporting:

• Build and deliver comprehensive performance reports, offering actionable insights and communicating key findings to stakeholders.
• Leverage analytics tools to improve campaign performance and customer acquisition strategies.

Cross-Functional Collaboration:

• Work closely with product, creative, and other marketing teams to develop cohesive strategies that drive brand growth.
• Partner with external agencies and vendors to enhance campaign performance and efficiency.

Requirements:

Experience:

• 7+ years of experience in PPC management, with at least 3 years in a senior leadership role.
• Proven track record of managing large PPC budgets ($10M+ annually) in an e-commerce environment with a large catalog.

Leadership Skills:

• Demonstrated experience in building and leading high-performing teams.
• Strong ability to mentor and develop team members, fostering growth and accountability.

Technical Proficiency:

• In-depth knowledge of Google Ads, Amazon Ads, Meta Ads, and other PPC platforms.
• Proficiency with analytics tools (Google Analytics, Tableau, etc.) and rule based bid management platforms.

Analytical Mindset:

• Strong analytical and quantitative skills with the ability to interpret complex data and provide actionable insights.
• Ability to create detailed performance reports and executive summaries.

Communication & Collaboration:

• Excellent verbal and written communication skills.
• Strong stakeholder management and ability to work cross-functionally.