Senior Manager, Brand Marketing

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.

Be a Part of Something BIG!

Are you a strategic thinker with a passion for brand development and marketing excellence? Singtel is seeking a dynamic and experienced Senior Brand Marketing Manager to join our team. If you have a proven track record in driving brand leadership, managing creative and media partnerships, and executing impactful marketing campaigns, we want to hear from you!

Make an Impact by

• Brand Development
  • Drive market leadership in brand positioning and communication through annual marketing plans and integrated campaigns.
  • Develop and own the Singtel brand guidelines across all touch points, ensuring synergies across multiple brand platforms and mediums.
  • Drive emotional brand engagement - looking beyond rational and functional brand attributes.
  • Achieve brand consistency by collaborating and aligning brand expressions across departments and business units.
• Agency Management
  • Promote integration across the different specialist creative and media agencies that Singtel works with.
  • Manage Singtel’s relationship with retained agencies (through Client-Agency performance reviews on a 6-monthly basis).
  • Track and optimise agency fees and scopes on a monthly basis, and annually during planning season.
  • Monitor agency scope reconciliations monthly.
  • Manage monthly agency retainer payment (creative & media).
  • Manage A&P budget.
• Media/Operational Excellence Management
  • Manage negotiations of Master Contracts with strategic media partners (eg. SPH and MediaCorp).
  • Manage overall media spend against Master Contract commitments.
  • Manage brand research surveys and sponsorship audits.
  • Organize regular Marketing/Brand workshops to share industry best practices.

Skills for Success

• Min Degree preferably in Marketing and/or Communications.
• Min 8 years’ progressive experience either in an advertising agency or equivalent.
• Competent in brand/communication strategy, research and campaign execution across integrated media.
• Ability to read data and conduct brand tracking of campaigns would be a huge plus.
• Sharp business acumen with excellent interpersonal, facilitation and presentation/communication skills.
• Excellent organizational skills for projects and events.
• Challenger mindset, dynamic and proactive.
• Experience in the tech/telecom sector is an advantage.

Rewards that Go Beyond

• Full suite of health and wellness benefits.
• Ongoing training and development programs.
• Internal mobility opportunities.

Your Career Growth Starts Here. Apply Now!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.