Senior Manager, Brand (Corporate)

Are you driven by the desire to create impactful and memorable brands?

At StarHub, we are seeking a dynamic Senior Manager of Brand to lead the charge in building a strong corporate identity that resonates with audiences and keeps StarHub at the forefront of their minds. This role is pivotal in shaping a cohesive brand experience that speaks to innovation, trust, and our commitment to making technology accessible and meaningful. As the custodian of the corporate brand, you will have the opportunity to elevate StarHub’s brand presence across multiple sectors.

Key Responsibilities:

1. Strategic Brand Leadership: Develop and implement an overarching corporate branding strategy that aligns with StarHub’s values and business objectives, ensuring consistent brand messaging and experiences across all platforms and communications.
2. Brand Awareness & Engagement: Lead high-impact brand campaigns designed to enhance visibility, engage customers, and maintain top-of-mind awareness. Ensure the brand is consistently positioned as a leader in telecommunications, technology, and innovation.
3. Creative & Innovative Brand Building: Foster emotional connections with the brand through creative storytelling and meaningful engagement strategies with both external and internal audiences.
4. Agency Management: Collaborate closely with external creative and marketing agencies to develop and execute brand campaigns, ensuring they align with StarHub’s vision and objectives. Provide clear direction, oversee deliverables, and ensure consistency across all agency outputs.
5. Brand Budget Management: Serve as the custodian of the corporate brand budget, ensuring optimal allocation of resources for maximum brand impact and ROI. Lead the planning and monitoring of the budget for branding activities and campaigns.
6. Cross-functional Collaboration: Partner with key internal stakeholders across all business units to ensure the corporate brand is embedded in all business initiatives. Influence senior leaders and inspire cross-departmental adoption of the brand strategy.
7. Brand Measurement & Insights: Define and track KPIs related to brand performance, awareness, and customer engagement. Utilise data-driven insights to refine strategies and drive continuous improvement.
8. Stakeholder & External Engagement: Act as a brand ambassador for StarHub in external partnerships, events, and communications, ensuring all collaborations align with the corporate brand’s ethos and values.