Senior Manager / Assistant Director, Corporate Communications

Reporting Structure

Report to Senior Assistant Director, Corporate Communications.

About The Role

The Senior Manager (SM) / Assistant Director (AD) is responsible for leading SAL’s content creation strategy across various mediums, ensuring consistency with SAL’s brand, and enhancing member engagement through high-quality communications. This role will involve media relations, the development of content for SAL’s digital platforms, publications, and corporate communications, including videos, articles, social media, and presentations. The SM / AD will also be instrumental in driving internal communications efforts and supporting various business units (BUs) through engaging content.

Responsibilities

1. Media Relations

• Develop and execute strategic communications plans to help departments to achieve their programme objectives.
• Facilitate media requests, craft media related materials, organise press conferences and media briefings and oversee on-site media management for events.
• Strengthen engagement with foreign press through and position SAL as a go-to resource for correspondents reporting on legal and tech matters.
• Draft speech/talking points for events.
  

2. Content Creation

• Supervise a team of writers and work actively with business units and the marketing department to design and deliver creative and engaging written and visual content to grow audiences on all social media channels and drive awareness of SAL programmes and increase engagement with our key stakeholders. These include creating content for SAL’s newsletters, eblasts, web sites, videos, infographics, annual and other corporate reports, etc.
• Research industry related and trending topics for content ideas.
• Maintain and update information on the SAL corporate website.
• Manage SAL social media pages to maximise engagement.

3. Corporate Branding

• Work with the business units and external parties such as creative and public relations agencies and vendors to develop activities designed to deliver SAL’s brand strategy and contribute towards the overall business objectives and future direction of SAL. These initiatives and activities include offline marketing campaigns, events and sponsorships.
• Manage SAL brand guidelines and ensure that it is consistently applied across the organisation.
  

4. Internal Communications

• Work with the leadership team and HR to develop and deliver to timely and consistent communication and engagement among SAL employees.
• Advisor to internal stakeholders on communication matters and manage all internal communications channels.
  • Developing content for a variety of internal communication channels for communicating with staff internally, ensuring the alignment of internal and external messages and communications; and
  • Planning regular events (including town halls) to encourage two-way dialogue between management and employees, as well as colleagues in different teams.
    

5. Customer Hotline

• Managethe administration of the customer hotline.
  

Skills and Qualifications

• Degree in mass communications/marketing/social media/journalism.
• Minimum 6 years of relevant work experience, preferably in a journalist or public relations consulting role.
• Strong media relations skills.
• A natural storyteller with excellent writing skills. Ability to write clean, polished content. Preference will be given to those who have a strong professional writing portfolio.
• Good aesthetical sense. Proficiency in video editing (e.g., Adobe Premiere Pro) and graphic design tools (e.g., Adobe Photoshop, Canva).
• Proven experience in working with agencies and freelancers.
• A team player, with strong interpersonal skills to cultivate networks and relationships with various stakeholders.
• Possess strong project management and critical-thinking skills. Proactive approach to meeting deadlines and delivering results with limited supervision.
• Ability to multi-task and work under pressure and a committed team player.