Senior Manager, Addressable Excellence

GroupM Nexus is seeking a passionate and driven programmatic expert to join our regional Addressable Media Excellence (AME) team – the driving force behind all Nexus Media Solutions and Programmatic Practice activity in APAC.

In this exciting role, you'll be at the forefront of programmatic innovation, collaborating closely with Client Growth, Solutions Science, and the wider Programmatic Practice team to deliver exceptional results for our clients.

This isn't just another job – it's a chance to:

• Be the APAC AI expert: Empower our markets with expertise on our cutting-edge AI-powered platform (i.e. GroupM Copilot and Create) unlocking new possibilities and driving adoption.
• Elevate programmatic performance across the region: Share your knowledge and best practices to elevate programmatic strategies and campaign performance across diverse APAC markets.
• Drive strategic advancements: Collaborate with internal teams and vendors to pioneer innovative solutions, optimize campaigns, and streamline operational efficiency.
• Become a trusted voice in the industry: Develop insightful documentation and training materials, sharing your programmatic expertise and shaping best practices.
• Thrive in a collaborative environment: Partner with client growth and cross-functional teams to craft compelling narratives, build winning solutions, and ensure client success.
• Turn data into a competitive advantage: Leverage data-driven insights to inform campaign strategies, optimize targeting and creatives, and deliver exceptional results across all channels.

If you're a positive, enthusiastic, and adaptable programmatic professional eager to embrace new challenges and make a real impact, we want to hear from you!

Reporting of the role

This role reports to the Director, Programmatic Trading – AME.

3 best things about the job:

1. It’s a great work environment - You will collaborate with a group of quick witted, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.

2. Opinions and ideas are highly encouraged, and everyone has a voice at Nexus. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of Nexus.

3. It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday.

Measures of success –

In three months:

· Gain an in depth understanding of the programmatic landscape

· Undergo Nexus Induction trainings on the various Nexus platforms and tools to have a full understanding of how Nexus operates

· Certified on key platforms and technology Nexus programmatic practitioners utilise

· Up to speed with the various DSPs beta offerings and formulating test and learn initiatives with local markets

· Understand GroupM programmatic operational excellence guidelines, including campaign governance, brand-safety best practices and supply path optimization etc.

· Understand Nexus Media Solution commercial model, unique value propositions, and solution offering packages.

· Gain rapport with local markets and agency key account stakeholders.

In six months:

· Independently work on subject matter topics/ initiatives assigned to provide Trading POV and work towards milestones defined

· Build a deep familiarity with our clients’ businesses, strategies, and media-buying goals

· Work closely with regional Client Growth Team on key clients on

· Strategies for performance and efficiency

· Digital process audit guidance (where applicable)

· Provide governance on Brand Safety Adoption in markets and campaigns

· Support local markets and promote AI usage

· Continue to refine gaps/processes/tools to improve campaign performance and efficiency

· Be the subject matter expert on any technical operational questions related to new products launching from local markets

In twelve months:

· Be an integral part of the team and add value in all aspects assigned

· Be confident to hold training sessions where applicable

· Be knowledgeable to run omni channel campaigns

· Be a trusted advisor to both regional and local markets on Trading queries

· Be motivated to always Test and Learn, share and seek different optimization tactics and knowledge share with the wider trading team

Strategic Responsibilities -

AI Expertise:

• Be the APAC Copilot expert: Provide expertise, training, and support for our AI-powered platform, driving adoption and identifying new use cases.
• Champion AI innovation: Lead test-and-learn initiatives of AI offerings in the marketplace, monitor performance, draw insights and make recommendations, and stay abreast of industry trends to unlock new opportunities.

Programmatic Practice & Addressable Media Excellence:

• Elevate programmatic performance: Serve as a regional expert, providing guidance, best practices, and technical troubleshooting to assigned markets.
• Standardize programmatic execution for client success: Co-develop GroupM POVs with global taskforces to design and set GroupM programmatic standards to build a strong foundation for the client’s success.
• Governing key clients’ campaign activation: Determine the best efficient way for Digital Process Audit framework to rollout and be maintained by local markets
• Drive strategic advancements: Collaborate with internal teams and vendors to develop key clients' programmatic maturity frameworks to identity growth opportunity and improve client’s investment return.

Solutions Building

• Develop client-centric solutions: Collaborate with Client Growth and Solutions Science team to build solutions, develop compelling go to market narratives, create operational process & guidelines and ensure client satisfaction.

Cross-Channel Campaign Management & Optimization:

• Deliver exceptional campaign results: Plan, execute, and optimize impactful programmatic campaigns across all channels, exceeding client KPIs and maximizing ROI.
• Turn data into insights: Leverage data-driven insights to inform campaign strategies, optimize targeting and creatives, and continuously improve performance.

What you will need:

· 5-6 years professional experience with digital marketing agency, ad network or other digital media company

· Ability to execute programmatic campaigns with experience including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting

· Applied knowledge of 3rd party ad serving, website tracking and associated technologies

· Experience managing digital ad campaigns, - display, video, mobile or paid search from implementation, optimisation to reporting

· Knowledge and passion for digital marketing and Machine Learning: digital display, digital branding, digital direct response, SEM, video & mobile

· Bachelors degree in any of these disciplines are welcome

o Computer Science/ Information Technology

o Statistics, business analytics, or related quantitative program

o Marketing, Mass Communications, Arts

· Result-oriented with strong communication and analytical skills

· Ability to work both independently and under supervision once objectives have been set

· Ability to work within a fast-paced and multi cultural team environment

· Good command in written and spoken English

· Proficiency in Microsoft Excel and PowerPoint

· Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.

What you’ll bring:

· Your curiosity

· Your passion for media

· Self Initiative

· Adaptability

· Attention to details

· An open mind

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and

over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential