Senior Finance Manager/Financial Controller

Senior Finance Manager/Financial Controller

Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023, and in 2024, we've been awarded 2nd place on the E50, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey though, and you could be part of the next stage of our growth!

About the Role

Maneuver Marketing is looking to hire a Senior Finance Manager/Financial Controller who can contribute to our exciting journey of high growth and success. As a Senior Finance Manager/Financial Controller at Maneuver Marketing, you will be responsible for managing the financial operations and ensuring the financial success of the company.

This role will encompass a wide range of financial responsibilities that includes Accounting, Compliance, Reporting, Internal Control, Financial Reporting, Cash flow and Risk Management, Strategic planning and Financial Planning & Analysis.

Responsibilities

• Strategic Planning: Work with the management team to develop and implement financial strategies to support the company's growth objectives and drive profitability.
• Help lead board conversations related to financial strategy, performance and results.
• Financial Analysis: Conduct financial analysis to support strategic decision making, identify areas for cost savings or revenue enhancement, and assess the financial viability of new projects and investments.
• Accounting Operations: Take charge of the day-to-day accounting operations, including accounts payable/receivable, general ledger management and payroll. Ensure adherence to global accounting standards and regulations.
• Financial Reporting: Monthly, quarterly and yearly reporting of the full P&L, balance sheet and working capital. Provide insights and recommendations to management based on financial data to support decision-making processes.
• Cash Flow Management: Implement effective cash management practices to bolster the company's financial health and support its growth trajectory.
• Budgeting and Forecasting: Lead the budgeting and forecasting process, collaborate with key stakeholders to gather inputs, analyse financial data, and provide accurate projections. Analyse current and past trends in key performance indicators including revenue and costs and monitor actual performance against budgeted targets.
• Team Leadership: Manage, mentor, provide guidance and support a small finance team to ensure their professional growth and efficiency in executing financial operations.
• Internal Controls and Risk management: Implement effective internal controls to reduce the risk of fraud and error. Adopt robust risk management practices to minimise any negative impact and protect the financial health of the company arising due to dynamic market conditions and evolving business landscapes.
• Audit and Compliance: Assume responsibility for tax compliance, both domestic and international, and develop a robust tax strategy. Oversee all audit-related functions to ensure successful and timely completion of audits including foreign subsidiary audits.
• Relationship Management: Build and maintain relationships with external stakeholders, such as banks, vendors (payment platforms, etc.), auditors and regulatory authorities.
• Continuous Improvement: Identify opportunities to streamline financial processes and enhance the overall financial management of the company.

• A Bachelor's degree in Finance, Accounting, Economics or a related field. Professional certifications such as ACCA or CPA or CMA are highly desirable.
• At least 3+ years of experience as a Senior Finance Manager/Financial Controller or in a similar finance leadership role within a startup or high-growth environment. Experience in CPG, FMCG companies is preferred; e-commerce is a bonus.
• In-depth knowledge of accounting principles, financial analysis, budgeting, and forecasting.
• Proficiency in financial reporting, including experience preparing financial statements and management reports.
• Experience in strategic planning and feasibility analysis for new investments is highly desirable.
• Strong analytical and problem-solving skills, challenging status quo with view to improve efficiencies across systems, processes and reporting.
• Ability to thrive in a dynamic and fast-paced startup environment, demonstrating adaptability and resourcefulness.
• Excellent interpersonal skills with ability to collaborate and communicate effectively within cross-functional teams.
• Proficient in Microsoft Office applications and have practical working experience with accounting software systems such as Xero.
• Tech savvy (use various SaaS such as Google suite, Asana, Slack, etc.).