Senior Field Marketing Manager, Partner Marketing (Asia)

Senior Field Marketing Manager, Partner Marketing (Asia)

• Full-time
• Employee Type: Regular
• Region: APAC - Asia Pacific
• Work Persona: Required in Office

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.

Position Overview

ServiceNow is seeking a highly organized, goal-oriented, and self-directed Partner Marketing Professional to join our dynamic marketing team. This individual will be an active contributor to our larger marketing initiatives, working closely with key partner leaders, Alliances, Channel Management, global and regional campaign teams, and various ServiceNow business units. The ideal candidate will possess proven experience in managing relationships with strategic partners and developing joint marketing plans, including market awareness and demand generation programs that align with revenue targets.

Essential Duties and Responsibilities

• Strategic Partner Collaboration: Work closely with ServiceNow Account Directors and partners to gain a deep understanding of their business objectives and challenges. Translate these insights into a comprehensive partner marketing plan aligned with broader business goals.
• Joint Marketing Program Development: Create, manage, and execute joint marketing programs with partners that drive measurable growth in pipeline and revenue. Develop campaigns that align with both ServiceNow’s and the partner’s objectives.
• Global & Regional Campaign Execution: Localize and adapt global partner marketing campaigns for regional markets. Ensure consistent and impactful execution across regions, optimizing for local nuances and market needs.
• Cross-Functional Alignment: Facilitate collaboration between global and regional marketing teams, field marketing, and other stakeholders to ensure seamless program execution.
• Performance Tracking & Optimization: Measure key performance indicators (KPIs) and metrics to track the success of marketing initiatives. Regularly analyze program performance and provide actionable recommendations for continuous improvement.
• Agency & Resource Management: Manage local marketing agency relationships and resources to scale partner marketing programs. Ensure high-quality execution and timely delivery across the partner ecosystem.
• Innovation & Best Practices: Continuously explore new marketing trends, innovations, and best practices to enhance program effectiveness.

Required Qualifications

• Experience: Minimum of 10 years of marketing experience, with a focus on Partner/Channel Marketing.
• Marketing Knowledge: Strong understanding of digital marketing, content creation, messaging, and execution.
• Communication Skills: Excellent verbal and written communication skills, with a proven track record of influencing and collaborating across teams and geographies.
• Strategic Thinking: Ability to quickly understand complex concepts and develop strategic marketing plans that drive business results.
• Project Management Expertise: Exceptional project planning and execution skills, with a strong sense of ownership.
• Storytelling & Writing: Strong storytelling and writing abilities to create compelling marketing content.
• Global Perspective & Travel: Willingness to travel internationally for partner meetings, industry events, and customer engagement as needed.

Ideal Candidate Profile

The ideal candidate will be a strategic, results-oriented marketing professional with a proven track record of success in partner marketing within a high-tech environment.

Education & Qualifications

• An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, please contact globaltalentss@servicenow.com for assistance.