Senior Executive (Strategic Communications) (27373)

Job Purpose

Lee Kuan Yew School of Public Policy (LKYSPP) is looking for a Senior Executive for the Thought Leadership and Strategic Communications team. The successful candidate will support content management over website and social media for brand awareness, which involves coordinating with internal and external stakeholders. The ideal candidate should also possess skills in media management, design, and video production. Proficiency in Mandarin is an advantage as this role requires management of Mandarin social media platforms.

Job Description

• Conceptualise and curate social media content to help drive traffic, engagement, and leads.
• Develop and support online content and strategies on the LKYSPP website (lkyspp.nus.edu.sg) and identify trends and insights on social media to maximise digital channels direction.
• Support and manage web enhancement projects and daily website updates.
• Support online content strategies through design and production of digital assets (infographics, graphics, videos, articles) to enhance the website's overall performance.
• Coordinate and work with internal and external stakeholders to support online marketing efforts from website optimisation to social media campaigns, including writing content to support the editorial plan.
• Manage digital content agencies for English and Mandarin content, and partners - which includes internal and external ones - to ensure that content strategies and KPIs are met.

Qualifications

• Earned a Bachelor Degree in Business Administration, Marketing, Mass Communication, Digital Media (or equivalent).
• Relevant working experience of at least 4 years with a proven track record of managing social media, website content, and developing and executing digital campaigns.
• Possess a strong understanding of website/SEO analytics, and overall global and local digital content landscape.
• Ability to work independently at both strategic and operational levels.
• A team player and hands-on self-starter committed to building key relationships with stakeholders.
• Possess project management skills in engaging and managing internal and external stakeholders at all levels in a complex and dynamic environment.
• Possess strong interpersonal skills; written/verbal skills and presentation skills.
• Proficient in translating, editing, and copywriting from English to Mandarin articles.

More Information

Location: Bukit Timah Campus

Organization: Lee Kuan Yew School of Public Policy

Department: Thought Leadership and Strategic Communications

Employee Referral Eligible:

Job requisition ID: 27373