Senior/ Executive, Marketing (CRM)

• Work with Head of Marketing & Sales to conceptualise Retention Promotions and Smart Rewards programmes to engage, build brand love and drive renewal contracts.
• Work with creative agencies to develop campaign messages and creatives.
• Manage comms calendar and communications to existing customers.
• Understand renewal cycles and provide monthly renewal and churn reports.
• Champion mobile app revamp project with developers and UX/UI designers.
• Review and update renewal journey periodically to enhance renewal propositions across all service and communication touchpoints.
• Conceptualise and generate engagement programmes to understand customer profile and behaviour.
• Work with DIT to ensure proper data collection, storage, reporting and usage of data points.
• Provide segmentation and customer profiling reports and insights quarterly.

Requirements

• Minimum a Degree in Marketing or similar field.
• At least 2 years of experience in CRM/ loyalty marketing.
• Strong analytical skills.
• Able to work independently or as a team.

All successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Interested candidates may wish to email your resume in a detailed Word format to Jamie.lim@peopleprofilers.com.

We regret that only shortlisted candidates will be notified.

EA License Number: 02C4944, EA Registration Number: R1433649

Required Skills: