Senior Executive, Marketing Account Management

Our organization seeks a Senior Executive, Marketing Account Management, to execute various Go-to-market motions that constitute an outcome-driven integrated Marketing plan. In this senior role, you will drive effective conversations working with Vendor-Product Managers and Business Unit leaders to provide data-driven consulting and a programmatic approach that results in industry-leading programs growth, Campaigns, and Events backed by best practices and highly competitive standards.

The role is primarily responsible for the Infrastructure or Hardware pillar that significantly contributes to the Marketing portfolio and revenues via Platform Marketing engines. Other key aspects upholding Marketing services offered and supporting the pillar are Rewards and incentive engines, Xvantage, Brand, Digital Marketing (IDM), etc.

Our ideal applicant has direct channel marketing experience and has executed multi-touch Campaigns in a B2B platform marketing environment, with excellent project management and execution.

Highly desired is a mix of strategic planning aided by proactive self-aided research around vendor product/program offerings, data-driven decision making, effective ROI measurement of programs and communications, collaborating with the business, growing relationships both internal and external (vendor) with a view to growing the opportunities, quick problem-solving techniques, and always doing the right thing - staying compliant.

Responsibilities:

• Develop channel-specific marketing campaigns and events with a data-driven mindset, articulating clear Marketing ROI through effective marketing. Basic understanding and use of ELOQUA is a must.
• Maintain strategic relationships with existing vendors and channel partners, with a view to grow our “Marketing Services” portfolio.
• Partner with the company’s strategically assigned vendors to drive brand, product awareness, and growth.
• Drive channel sales and increase mindshare through effective and modern marketing that impacts the number of partners, individuals within partners, and increased transactions as some examples that demonstrate “growth” within the partner landscape.
• Drive end-user and channel marketing - Search out new channel partnership opportunities to help drive business growth. Explore various agency collaborations where applicable.
• Drive partner- and end-customer-driven integrated events and roadshows, both digital or face-to-face where applied, with all necessary marketing levers that enrich event experiences and work with necessary regionally aligned resources from ideation to execution. Identify agreed success KPIs and follow through successful execution. This needs strong collaboration and execution skills working with Product Managers and vendors, leading with modern marketing techniques and technologies where applicable.
• Working with the IDM team, develop end-user Marketing Campaigns, primarily digital, to increase influence with end-customers, generating the intent base for specific campaigns. MQLs, generated from the campaign to have an effective lead management ownership with the responsibility taken by the Senior Executive, Marketing Account Management, but accountability taken by the Product Manager.
• Maintain a pipeline of approved and funded projects towards your P&L Measurements.
• Using business intelligence data to track effectiveness and identify new opportunities or strategies.
• Xvantage: lead program management standpoint working with digital lead and various regional counterparts towards launch and execution strategies defining growth. A thorough understanding of Xvantage and articulating the value proposition externally is important (Training will be provided).
• Work with relevant departments to produce high-quality marketing material for promotions and product launches.
• Modernize marketing through digital and new-age marketing techniques.
• Assist with resource and budget optimization before all necessary executions; timely and proactive call out of gaps and recommendations along the journey towards effective closures.
• Assigned added responsibilities not limited to, but particularly, the health of our SG- Marketing performance and data-driven recommendations by an individual.

Requirements and Qualifications:

• Bachelor's degree in marketing or a related field. Degree in marketing a plus.
• A digital first mindset with demonstrated experience via B2B Platform Marketing is a plus.
• Direct channel marketing experience (4-6 years preferred); though leader in Tech is a plus.
• Speed in execution, rolling up your sleeves where needed, working collaboratively with the team in many instances.
• Strong digital Marketing skills that drive our key evolving platform initiatives, generating reach and eventual revenue/profit.
• Always willing to research and experiment. Eg. Xvantage.
• Digital and modern marketing experience a must.
• Strong networking and communication skills.