Senior Executive (Global Brand & Marketing)

Senior Executive (Global Brand & Marketing)

Job Description:

Responsibilities:

• Overseeing Visual Merchandising (VM) and retail marketing collaterals and events Management
• Conceptualisation and creation of visual assets for use across social media, digital and traditional platforms.
• Executing brands social media, digital, and content strategies.
• Coordinating with relevant parties and agencies to ensure consistency in brand strategy across all channels.
• Stay updated on evolving luxury media landscape covering online and offline channels.
• Daily monitoring of social channels and participating in meaningful conversations with clients through social and digital channels.
• Thoughtful copywriting for social media, blogposts, eDMs, press releases, etc. Web design and management (Shopify Preferred)
• Global and local influencer, celebrity, and media relations.
• Assisting in photography, and videography, as well as ad-hoc content creating operations.
• Propose marketing strategy to improve traffic flow to stores.
• Generate monthly reports and provide key points of analysis to the marketing team to improve the marketing strategies
• Ensure effectiveness of all marketing and media campaigns
• To develop and execute industry best practice strategies
• Periodic visit to the Flagship to understand business marketing needs

Requirements:

• Bachelor in Mass Communications, Marketing, Business Studies, or equivalent with min 3 to 5 years of retail/ digital marketing experience.
• A thorough understanding of luxury, its clientele, and its nuances.
• Proficiency in social media tools (Instagram, Facebook, Tiktok etc).
• Excellent copywriting skills, and thoughtful storytelling in English.
• Proficiency in Adobe Photoshop, Google Suite and Microsoft office
• Experience in video production and/or video editing tools such as iMovie, Premiere Pro etc.
• The ability to prioritise work, and complete tasks diligently in a fast-paced environment.
• The drive to work well with a team, and/or on their own and to handle ambiguity
• The willingness to learn beyond field of specialty.
• Experience in a marketing/advertising/public relations agency.
• Experience working in luxury brand (fashion/retail/hospitality/travel etc).

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified.