Senior / Executive, Digital Marketing

About the role
This is an exciting opportunity to join our dynamic marketing team as a Digital Marketing Executive with a focus on e-commerce and UI/UX. In this full-time role, you will be responsible for driving the company's digital marketing initiatives and optimising the user experience across our e-commerce platforms. You will play a key role in achieving our ambitious growth targets.

What you'll be doing:

1. Digital Campaign Management:

   • Develop, execute, and manage high-performing digital campaigns on platforms such as Google Ads, Facebook, and Instagram.
   • Plan, manage, and optimize ad budgets to achieve the best ROI and ROAS.
   • Source and create User-Generated Content (UGC) videos, edit video assets, and run engaging ad campaigns tailored for e-commerce audiences.

2. Email Marketing (EDM):

   • Take ownership of email marketing campaigns, including strategy, content creation, and performance analysis.
   • Segment email lists and craft compelling EDM campaigns that drive engagement and conversions.

3. Content and Copywriting:

   • Write and optimize copy for landing pages, ads, and email campaigns to align with UI/UX principles and conversion goals.
   • Collaborate with designers to ensure visuals complement the written content.

4. E-Store Management:

   • Plan and manage the day-to-day operations of the e-store using Shopify.
   • Ensure the e-store is updated with new products, promotions, and campaigns.
   • Analyze performance metrics and implement improvements for seamless user experiences and increased sales.

5. Campaign Operations:

   • Strategize and execute marketing operations, ensuring timelines and budgets are met.
   • Able to use tools such as Creavo for campaign planning and optimization.

6. Analytics & Reporting:

   • Monitor campaign performance, provide detailed analytics, and recommend data-driven strategies for continuous improvement.
   • Track key KPIs, conversion rates, and sales growth.

Any other job duties as assigned by the Management

Requirements:

• Preferably with at least 2 years of experience in e-commerce marketing in FMCG or beauty & health field.
• Strong knowledge of digital and ecommerce environment especially in Shopify.
• Strong proficiency in using social media platforms and tools (e.g., Facebook Live, Instagram Live, YouTube Live) and e-commerce platforms such as Shopify.
• Excellent copywriting skills.
• Ability to work independently and as part of a team.