Senior Executive, Digital Marketing

Job Description

Reporting directly to the Chief Executive Officer, you will be part of a team that is responsible for eazy’s marketing initiatives, campaigns, promotions, events, etc., as outlined in the marketing and communications annual plan.

You will be responsible for developing and executing comprehensive digital marketing strategies that drive traffic, generate leads, and increase brand awareness. Your role will involve leveraging various digital channels to effectively communicate our brand’s message and engage with our target audience. You will also be tasked with analyzing user engagement metrics to assess the performance of our digital content and campaigns, ensuring they meet our business objectives.

A day in the life:

• Conceptualize, develop, and implement comprehensive digital marketing and social media strategies to drive online traffic, engagement, inquiries, and sales, strengthening the brand and boosting sales.
• Support the integrated campaign planning process, from creative development and consumer research to media planning and campaign optimization, driving brand and commercial goals.
• Execute and effectively partner with external vendors for digital marketing activities across SEM, SEO, and SMM.
• Lead key brand and product marketing initiatives, including new product launches, through an omnichannel approach.
• Collaborate with internal stakeholders to define marketing objectives, propose creative and media recommendations, and manage projects end-to-end to ensure successful outcomes.
• Develop a digital strategy for all business units and corporate campaigns to drive awareness and lead generation.
• Conduct research on market trends, competitor insights, brand audiences, and consumer journeys to drive engagement and conversations.

Requirements:

• Bachelor’s Degree or Diploma in Marketing or another related field
• Minimum 3-4 years in a digital marketing role supporting website maintenance, CRM search, programmatic display, social media, email, etc.
• Good understanding of current online marketing concepts, strategy, and best practices
• Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
• Ability to troubleshoot and problem-solve in a fast-paced environment
• Sound implementation experience in CRMs, e-DMs, Google Analytics, SEM, SEO, and SMM
• Experience in marketing tools like Hubspot and MailChimp

What we offer:

• Centrally located office in Anson Road, connected to Tanjong Pagar MRT
• Flexi working hours for employees with commitments
• Agile office environment to promote more collaboration
• Comprehensive medical coverage

Why eazy?

We believe that happy employees are the most productive employees. And that has always been our motto for the office environment.