Establish strong working relationships with licensee to facilitate Brand Assurance & Creative requests, issues, and needs.
Continually work with all team members (licensing, sales, marketing) within the office and SEA daily.
Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
Support in all aspects of BA & Creative jobs.
Other projects: Assisting in research and development of branding/style guide/creative projects OR working/providing creative brief to design agency etc.
Brand Assurance/Licensee Management and Compliance (with regards to use of style guide & product development)
Ensures high compliance achieve by licensees at each stage (concept, pre-prod to final).
Ensures a timely communication flow of information from Principals to licensee and vice versa.
Conduct BA workshops and technical assistance to licensees.
To ensure that licensees optimize the use of each style guide/trend program.
To work with sales and ensure that licensees optimize effort to develop/launch product per contract.
Product Development
Sound knowledge of product development process, new technology, seasons, trends & colors.
Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
Creative Projects
Support sales personnel with appropriate product/premium concept for pitching purpose.
Supports licensees with product concepts or final artwork.
Conceptualize impactful Advertising & Marketing materials to support product launch, marketing or retail promotions, store openings etc.
Others
Manage and disseminate all creative materials.
Materials include style guides, trend programs, other creative materials, etc.
Maintenance & security of inventory, crosscheck controls & record keeping on dissemination of proprietary materials.
Style guide program management – communicate with licensees regarding new and/or discontinued materials.
Job Requirements
Good level of general education, preferably a design or arts diploma/degree
At least 2 years and above in licensing/advertising agency or related design field
Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.)
Knowledge of After Effect & 3D Program are advantages
Initiative, able to work independently as well as good team worker, attention to detail and strong time management/organization skill