Senior Executive (Content & eCommerce) .

Job Responsibilities

Conversion Rate Optimisation

• Develop and implement comprehensive CRO strategies aligned with overall business objectives.
• Conduct A/B testing and multivariate testing to validate hypotheses and optimize website elements.
• Analyze the conversion funnel to identify bottlenecks and areas for improvement.
• Optimize checkout processes and other critical steps to increase conversions.
• Implement strategies to reduce cart abandonment and improve overall customer journey.
• Collaborate with cross-functional teams to gather insights and ensure alignment.
• Consolidate and analyze user feedback from NPS surveys and feedback forms to gather valuable insights for A/B testing and optimization.

Personalized Experience Strategy:

• Develop and implement a personalized experience strategy to deliver tailored content and recommendations to website visitors.
• Utilize customer data and segmentation to create targeted marketing campaigns and personalized offers.

UI/UX Optimization:

• Conduct thorough UI/UX audits to identify areas for improvement.
• Design mock-ups and collaborate with developers to implement visually appealing and intuitive designs.
• Optimize website elements, including navigation, layout, and content, to enhance user experience and engagement.
• Ensure that the website is accessible and user-friendly across different devices and browsers.

Data-Driven Analysis:

• Utilize analytics tools to track and analyze website performance metrics.
• Identify and interpret key performance indicators (KPIs) to measure uplifts in conversion rates, click-through rates, and personalization effectiveness.

Job Requirements

Education & Certification

• Degree in Marketing, Business, Computer Science, or related field preferred.

Experience

• Minimum three years of experience in Conversion Rate Optimization or a similar role, with a focus on personalization and UI/UX.

Other Prerequisites

• Strong understanding of website analytics tools (e.g., Google Analytics).
• Proficiency in A/B testing and multivariate testing methodologies.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational abilities.
• Excellent communication and interpersonal skills.
• Experience with content management systems (CMS) and website development tools.
• Knowledge of personalization technologies and platforms.
• Understanding of UI/UX design principles and best practices.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.