Senior Executive/ Asst Manager (Integrated Marketing) - Branding & Social Media

The Senior Executive/Assistant Manager (Integrated Marketing), will support the execution of institutional branding and social media initiatives to enhance National Gallery Singapore's presence and engagement. This role involves coordinating campaigns, creating content, managing platforms, and providing operational support to achieve integrated marketing goals.

Responsibilities:

• Assist in institutional branding efforts to target specific customer segments through a range of online-to-offline (O2O) marketing channels, with the overarching goals of enhancing brand awareness and increasing both online and offline visitation to the Gallery.
• Develop and implement comprehensive social media campaigns aligned with the Gallery's objectives and audience segments to enhance brand visibility and engagement.
• Create and curate engaging, high-quality content, including text, images, and videos, for social media platforms such as Facebook, Instagram, TikTok, X (Formerly Twitter), and YouTube to achieve social media KPIs.
• Manage and maintain social media platforms such as Facebook, Instagram, TikTok, WeChat, X (Formerly Twitter), and YouTube, including daily monitoring, posting, and responding to comments and inquiries to maintain a positive and interactive social presence for the Gallery.
• Use social media management tools and analytics to track, analyse, and report key performance indicators and optimize content to increase engagement and ROI.
• Identify and engage with influencers, artists, and communities to expand our online reach and explore collaborations on content creation that resonates with the Gallery's audience and objectives.
• Stay updated with emerging social media trends, platforms, and best practices and incorporate insights into social media strategy and campaigns for improvement and growth.
• Conduct regular competitor analysis and benchmarking to identify opportunities and stay ahead of industry trends.
• Leverage User Generated Content to enhance the Gallery's online presence and engagement with our visitors.

Qualifications

• Undergraduate degree or diploma in Marketing, Business, Communications, Arts, Social Sciences, or a related field.
• 1 to 3 years of relevant experience in social media management, preferably in a professional or corporate environment.
• Strong understanding and familiarity with social media platforms, including Facebook, Instagram, TikTok, WeChat, X (formerly Twitter), and YouTube.
• Experience in creating engaging content, filming, and video editing specifically for social media.
• Proficiency in tracking and analysing social media metrics such as follower growth, engagement rates, and content optimization.
• Fluency in English is required; proficiency in Mandarin is highly preferred.
• Awareness of current social media trends and the ability to adapt strategies accordingly.
• Strong interpersonal and communication skills, both written and oral.
• Exceptional organisational and analytical abilities with a high level of attention to detail.
• Effective time management and ability to prioritise tasks in a fast-paced, dynamic environment.
• Passion for the arts and culture sector is a plus.