Senior Executive/ Assistant Manager- Social Media

Job Responsibilities

• Develop and manage channel-specific campaigns and content for social media platforms such as LinkedIn, Instagram, Facebook, YouTube, and TikTok.
• Increase engagement through high-quality social media content.
• Manage the social media calendar, schedule posts using social media tools, and nurture our brand ambassadors to amplify the organization's presence in Singapore.
• Evaluate the effectiveness of campaigns and content, and recommend creative iterations to optimize performance and meet our business goals.
• Monitor social media conversations and respond to queries.
• Provide communications counsel to clinical, nursing, allied health, and operations departments to ensure consistency in messaging.
• Custodian of corporate identity and branding, including editorial oversight for collaterals.
• Crisis communications, including participation in emergency preparedness exercises.

Key Requirements

• University degree, preferably in mass communications, public relations, or journalism.
• Minimum three years relevant work experience, with a proven track record in managing social media platforms and campaigns.
• A good writer with a deep understanding of social media platforms.
• Good communication and interpersonal skills; creative, meticulous, and results-oriented.
• Able to work independently in a fast-paced environment.