Senior eCommerce & Marketing Executive

We are seeking a driven and results-oriented Senior eCommerce & Marketing Executive who will play a crucial role in developing and executing the brand's overall and product marketing strategy, as well as spearheading product launches.

The ideal candidate should possess a creative flair, demonstrating a passion for content creation and social media, as well as a proven track record in developing and managing end-to-end online marketing campaigns. In addition, they should also possess a vibrant and energetic personality, excellent communication skills, and an interest or experience in hosting livestreams.

If you thrive in a fast-paced and dynamic environment, we invite you to join us in shaping the next phase of growth for PHS HAIRSCIENCE!

Responsibilities

Digital Marketing Management:

• Lead the development and execution of comprehensive brand and product marketing strategies, ensuring alignment with business objectives and maximizing revenue and engagement across the customer funnel.
• Spearhead social content strategy across all channels, optimizing for awareness, conversion, and engagement.
• Create short video content for TikTok & Instagram Reels, including conceptualizing, filming, and editing.
• Stay abreast of industry trends and developments, ensuring our content remains fresh, relevant, and ahead of the curve.
• Host and manage livestreams on social media platforms for launches and online sales, engaging and communicating face-to-face with the camera and audience.
• Develop and manage partnerships with KOLs/creators, media titles, other brands, as well as other stakeholders from conception to execution.
• Craft clear and compelling copy for various mediums, including social media, blog posts (for SEO optimization), and newsletters.

eCommerce Strategy Planning & Execution:

• Work closely with the eCommerce team in developing and executing growth strategies across all online channels to drive business growth, including eStore, Shopee, Lazada, and TikTok Shop.
• Assist in the management of the day-to-day operations on eStore and marketplaces, including the updating of storefronts, order management and resolution of customer enquiries.
• Responsible for monthly reports analyzing brand and competitor performance, offering insights and identifying growth opportunities.
• Other ad-hoc duties as assigned.
  

Requirements

• A good degree or diploma in business, marketing, or a related field.
• Minimum 2 - 3 years of experience in a 360 marketing role – encompassing public relations, communications, and digital marketing, ideally within the FMCG / beauty industry.
• Keen interest in digital marketing & eCommerce.
• Genuine passion for and up-to-date knowledge of social media trends, particularly on platforms like TikTok and Instagram, with a keen interest in creating and editing short-form video content, as well as hosting livestreams for social video marketing.
• Meticulous attention to detail, resourcefulness, and the ability to work both independently and collaboratively in a fast-paced environment.
• Strong proficiency in English (both written and spoken) required, with copywriting skills a plus.
• Basic proficiency in spoken and written Chinese preferred for effective communication with overseas counterparts.
• Previous experience in live-streaming, hosting, or sales is advantageous.
• Sales-driven, customer-centric, creative, and problem-solving skills are essential.
• Strong aesthetic flair, and preferably with basic skills in Adobe Illustrator, or online image-editing software such as Photopea, to manage any urgent edits to artwork.