Senior Digital Marketing Strategist / Paya Lebar / Up to $5800

Senior Digital Marketing Strategist

• Industry: IT Solutions
• Gross Salary: Up to $6000 (Depending on experience)
• Working days & hours: Monday – Friday; 9am – 6pm
• Location: Paya Lebar (2 mins walk from MRT)

Job Responsibilities:

1. Digital Strategy Development:
   • Create and implement digital marketing strategies aligned with company goals.
   • Stay updated on industry trends and emerging digital tools to apply innovative techniques.
   • Work with product, sales, and design teams to ensure cohesive marketing efforts.
2. Campaign Management:
   • Plan and manage digital marketing campaigns across platforms like Google Ads, Facebook, LinkedIn, and email.
   • Oversee content creation to ensure consistent messaging and design.
   • Manage paid media budgets to maximize ROI and campaign performance.
3. SEO & SEM Optimization:
   • Execute SEO strategies to improve organic search visibility and traffic.
   • Manage paid search campaigns, ensuring effective targeting and cost efficiency.
4. Analytics & Reporting:
   • Track and analyze campaign performance using tools like Google Analytics and SEMrush.
   • Provide actionable insights to optimize campaigns and report results to senior management.
5. Content Strategy & Creation:
   • Develop content strategies that engage target audiences and drive results.
   • Collaborate with content creators and designers to produce high-quality, SEO-optimized materials.
6. Email Marketing & Automation:
   • Design and execute email marketing campaigns to nurture leads and boost conversions.
   • Handle email segmentation, personalization, A/B testing, and performance tracking.
7. Social Media Strategy:
   • Create and implement social media strategies to build brand awareness and engage audiences.
   • Manage social media calendars to ensure timely and relevant content delivery.

Job Requirements:

1. Min. bachelor’s degree in marketing, communications, business, or related field (certifications like Google Analytics or HubSpot is an added advantage).
2. Min. 2-3 years of experience in digital marketing with a successful track record in campaigns.
3. Strong understanding of SEO, SEM, paid social media, content, and email marketing is preferred.
4. Proficient in marketing tools (HubSpot, Marketo), analytics platforms (Google Analytics), and CMS (WordPress, Shopify) is preferred.
5. Knowledge of web optimization, UX/UI, and conversion rate improvements.

Interested applicants please send your resume to rei@alignrecruitment.com.sg
We regret to inform you that only shortlisted candidates will be contacted by our consultants.
Align Recruitment Pte Ltd (20C0253)
Rei Lai Yu Wen (R2199207)