Senior Digital Marketing Executive (Haircare) – Up to $5,000 - Ubi

• Position: Senior Digital Marketing Executive (Retail / Haircare) – Up to $5,000 - Ubi
• Location: Ubi
• Working hours: 5 Days Work Week – Monday to Friday: 9.00 AM to 6.00 PM
• Salary (commensurate with experience): Up to $5,000 + Performance Bonus + 14 Days Annual Leave
• Duration: Perm
• Industry: Hair Care Industry

Responsibilities:

• Lead the development and execution of comprehensive brand and product marketing strategies, ensuring alignment with business objectives and maximizing revenue and engagement across the customer funnel.
• Spearhead social content strategy across all channels, optimizing for awareness, conversion, and engagement.
• Conceptualize, plan, and storyboard short video content to align with marketing objectives.
• Develop and manage partnerships with KOLs/creators, media titles, other brands, as well as other stakeholders from conception to execution.
• Initiate and oversee paid advertising campaigns across social media channels, aiming to maximize online visibility and achieve targeted results.
• Host and manage livestreams on social media platform for launches and online sales, engaging and communicating face-to-face with the camera and audience.
• Collaborate with eCommerce team and trade marketing team to develop and execute brand campaigns and product launches.
• Craft clear and compelling copy for various mediums, including social media, blog posts (for SEO optimization), and newsletters.
• Responsible for monthly reports analyzing brand and competitor performance, offering insights and identifying growth opportunities.
• Stay abreast of industry trends and developments, ensuring our content remains fresh, relevant, and ahead of the curve on social media.
• Any other ad-hoc duties assigned.

Requirements:

• Minimum Diploma in Business / Marketing or Equivalent.
• Minimum 2 years of experience, preferably in the FMCG / beauty industry.
• Prior experience in working with platforms such as Shopee, Lazada and eStore – with a proven track record in driving and growing eCommerce revenue channels.
• Strong aesthetic flair, and preferably with basic skills in Adobe Illustrator, or online image-editing software such as Photopea.
• A genuine passion for and up-to-date knowledge of social media trends, particularly on platforms like TikTok and Instagram, with a keen interest in creating, editing short-form video content, and hosting livestreams for social video marketing.
• Familiarity with WordPress and blog content creation is ideal.
• Bilingual in English and Mandarin to liaise with Chinese clients who can converse in Mandarin only.