Senior Digital Marketing Executive

Be among the first applicants.
REVAMP HAIR (S) PTE. LTD.
Singapore
SGD 100,000 - 125,000
Be among the first applicants.
4 days ago
Job description

We are seeking a driven and results-oriented Senior Digital Marketing Executive who will play a crucial role in developing and executing the brand's overall and product marketing strategy, as well as spearheading product launches in the exciting year ahead.

The ideal candidate should possess a creative flair, demonstrating a passion for content creation and social media, as well as a proven track record in developing and managing end-to-end online marketing campaigns. If you thrive in a fast-paced and dynamic environment, we invite you to join us in shaping the next phase of growth for PHS HAIRSCIENCE!

Responsibilities

  • Lead the development and execution of comprehensive brand and product marketing strategies, ensuring alignment with business objectives and maximizing revenue and engagement across the customer funnel.
  • Spearhead social content strategy across all channels, optimizing for awareness, conversion, and engagement.
  • Conceptualize, plan, and storyboard short video content to align with marketing objectives.
  • Develop and manage partnerships with KOLs/creators, media titles, other brands, as well as other stakeholders from conception to execution.
  • Initiate and oversee paid advertising campaigns across social media channels, aiming to maximize online visibility and achieve targeted results.
  • Host and manage livestreams on social media platform for launches and online sales, engaging and communicating face-to-face with the camera and audience.
  • Collaborate with eCommerce team and trade marketing team to develop and execute brand campaigns and product launches.
  • Craft clear and compelling copy for various mediums, including social media, blog posts (for SEO optimization), and newsletters.
  • Responsible for monthly reports analyzing brand and competitor performance, offering insights and identifying growth opportunities.
  • Stay abreast of industry trends and developments, ensuring our content remains fresh, relevant, and ahead of the curve on social media.
  • Other ad-hoc duties as assigned.

Requirements

  • A good degree or diploma in business, marketing, or a related field.
  • Minimum 2 - 3 years of experience in a 360 marketing role – encompassing public relations, communications, and digital marketing, ideally within the FMCG / beauty industry.
  • A genuine passion for and up-to-date knowledge of social media trends, particularly on platforms like TikTok and Instagram, with a keen interest in creating, editing short-form video content, and hosting livestreams for social video marketing.
  • Strong proficiency in English (both written and spoken) required, with copywriting skills a plus.
  • Basic proficiency in spoken and written Chinese preferred for effective communication with overseas counterparts.
  • Familiarity with WordPress and blog content creation is ideal.
  • Meticulous with strong attention to detail.
  • Results-oriented, resourceful, and able to work independently and with teams in a fast-paced environment.
  • Strong aesthetic flair, and preferably with basic skills in Adobe Illustrator, or online image-editing software such as Photopea.
Get a free, confidential resume review.
Select file or drag and drop it
Avatar
Free online coaching
Improve your chances of getting that interview invitation!
Be the first to explore new Senior Digital Marketing Executive jobs in Singapore