Senior CRM Specialist

Crypto.com is seeking a Senior CRM Specialist for 9 months to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.

The Specialist will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.

Responsibilities

• Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
• Assist CRM Manager in planning and executing CRM & campaign programs
• Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
• Analyze and enhance CRM initiatives through A/B testing

Requirements

• Minimum 3 years of experience in growth, marketing, CRM or BA roles
• Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must
• Robust knowledge of digital assets, trading, and derivatives
• Interest in and familiarity with financial news preferred
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent command of English; Mandarin proficiency is a bonus
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment