Senior Campaign Manager, APJ, Digital Marketing, APJ

Senior Campaign Manager, APJ, Digital Marketing, APJ

Job ID: 2828608 | Amazon Web Services Singapore Private Limited

The AWS Digital Marketing team is looking for an innovative, self-directed Digital Campaign Manager with proven ability to deliver best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will own the creation, execution, and optimization of integrated marketing campaigns. In this key role, you will be responsible for the creative development, implementation and optimization of Global Campaigns and Getting Started programs that deliver business priority goals and objectives.

The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving conversions to hit goals. This key team member should have excellent interpersonal skills, and written communication skills, in order to be able to tell a campaign story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously.

Key job responsibilities

1. Execute integrated multi-channel campaigns, focused on key AWS priority solution themes and topics that are designed to generate demand for AWS solutions.
2. Execute digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.
3. Analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
4. Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.
5. Establish and continually improve scalable processes that ensure best practices and operational efficiency in campaign and lead management.

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience with marketing strategies in online and mobile channels

PREFERRED QUALIFICATIONS

- Experience in multi-territory campaign management
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience with A/B testing, especially around audience segmentation and targeting
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Posted: August 16, 2024

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