SENIOR BRANDS MANAGER(FASHION RETAIL)

Senior Brand Manager Fashion Retail Industry

Duties and Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.
• Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
• Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
• Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
• Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
• Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives.
• Collaborate closely with other departments such as product development, sales, and marketing to ensure alignment with the brand strategy.
• Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
• Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
• Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.

Requirements and Qualifications

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
• Proven experience (5-7 years) in fashion retail management, with a track record of successfully developing and executing brand strategies.
• Strong leadership and team management skills, with experience leading cross-functional teams.
• Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
• Analytical mindset with the ability to use data and market research to inform branding decisions.
• Creative thinker with a keen eye for design and branding aesthetics.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Proficiency in brand management software and marketing tools.
• A passion for brand-building and a deep understanding of consumer behavior.
• Exceptional project management skills and the ability to meet deadlines and deliver results.
• Able to travel to other entities occasionally for meetings