Senior Account Manager, Commercial

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

DESIGNATION: Senior Account Manager, Commercial

RESPONSIBILITIES:

1. Achieve individual target set by the company
2. Prepare sales forecasts and monitor sales revenue (TX) to ensure accuracy in monthly sales achievements
3. Market and monetize all available inventory across Mediacorp's media platforms through programme sponsorships and other creative media solutions
4. Possess basic understanding of Mediacorp's offerings, with an ability to conceptualize ideas, leveraging the strengths of our media to offer value to clients' marketing strategies
5. Responsible for all aspects of account management, including developing strong relationships with clients, attending to their business needs and ensuring smooth delivery of media solutions to maintain client satisfaction
6. Act as a conduit between clients and internal stakeholders to come up with relevant and effective media solutions to achieve clients' marketing and communication objectives
7. Communicate crafted media solutions effectively and persuasively to clients
8. Handle objections and resolve any challenges to close sales
9. Ensure campaigns are executed smoothly as promised through prompt follow-ups
10. Liaise with different internal stakeholders at various points of the sales journey (e.g., Creative team, booking admin, ad-ops, finance, customer & content group, central marketing, legal, etc.)
11. Provide a consultative approach in understanding and addressing clients' needs
12. Work independently to drive growth from existing clients and develop new accounts
13. Think strategically to uncover new business opportunities

QUALIFICATIONS:

1. Degree/Diploma with minimum 5 years' experience in Sales & Marketing environment
2. Media Knowledge: A deep understanding of different media types especially digital and the importance of targeting the right audiences
3. Digital Literacy: Proficiency in using digital marketing tools and platforms, Microsoft software applications (MS Excel and MS Powerpoint), content marketing, KOLs and social media
4. Analytics: Ability to interpret data and metrics to measure campaign effectiveness and make data-driven recommendations
5. Knowledge of sector dynamics in retail/ecommerce, supermarket, property sector will be a plus
6. Team player with high level of energy, resourcefulness & business acumen
7. Skilled communicator and problem solver
8. Ability to build trust and rapport with clients
9. Attention to details (meticulous) to ensure optimum delivery of campaign