SEA Brand Manager

Marcom is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences.

The SEA Marcom team, part of Apple's global Marketing Communications team, is responsible for all consumer-facing communications, including advertising, apple.com, direct marketing, Apple retail, channel, digital commerce, packaging, video, corporate identity, and partner communications. We are looking for an experienced marketer to be responsible for the direction and oversight of integrated marketing campaigns as well as the strategic marketing efforts required to drive local market opportunities and challenges for the products you lead.

Description

This role requires close collaboration with Advertising, Interactive, Channel, Retail, Partner Communications, as well as Product Marketing and PR teams, and will need to nurture key relationships with Marcom/Marketing Functional Leads, Producers, Sales, Services, and Finance organizations in the SEA region.

Brand Responsibilities include:

1. Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around products that you lead.
2. You will lead all SEA Marcom localisation work for the products that you lead, ensuring consistency in messaging across all functional deliverables and that overall timelines are met.
3. You will be a single point of contact for new product launches from an overall process, communications, and deliverables perspective, representing SEA’s needs with WW Marcom.
4. Provide briefings on new product launches to both Geo Marcom and Sales teams.
5. Lead the development of the annual Marketing plan collaborating across all Marcom functions as well as Education, Enterprise, PR, Sales, and Finance where relevant.
6. Develop insight-driven marketing briefs that will inspire the best possible work.
7. Collaborate with Product Marketing, Sales, and Marcom teams to identify and prioritize key marketing challenges and opportunities for the region.
8. Provide the local and WW teams with regular SEA-specific insights, competitive reviews, and market snapshots that could impact briefs and subsequent creative work.

Minimum Qualifications

• Bachelors degree in communications, advertising, or related fields.
• 8-10 years of proven experience in a creatively-driven agency (preferred) or client organization, preferably in the computer, software, and internet services industry in SEA region.

Preferred Qualifications

• Able to partner closely with several business partners for strategic positioning and marketing plans integration.
• Highly collaborative, establish trust, credibility, and influence across multiple partners in a highly matrix organization.
• Resourceful, adaptable, creative, acute attention to details and results-oriented with high energy, a positive attitude, and the ability to contribute in a team environment.
• Have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing.
• A ‘solutions-first’ thinker who can find opportunities to bring to the Apple business in the region.
• Passionate about popular culture, trends, and new/emerging media and technology.
• Fluency in written and spoken English is essential.
• Proficiency in an additional Southeast Asian language would be an advantage.
• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.