SALES MANAGER (SECURITY AGENCY)

Job Title: Sales Manager – Security Agency

Job Summary:

The Sales Manager for a security agency is responsible for driving revenue growth by selling security manpower services, such as security guards, patrol services, and executive protection. The role requires developing and managing client relationships, leading a sales team, and ensuring the agency meets its sales targets. This position will focus on business development, client acquisition, and managing service contracts across various sectors, including corporate, industrial, and residential clients.

Key Responsibilities:

• Sales Strategy and Business Development: Develop and execute a sales strategy to increase client acquisition for security manpower services.
  Identify new business opportunities in key industries such as commercial, residential, government, and hospitality.
  Conduct market research to stay informed about security industry trends and client needs.
  

• Client Acquisition and Relationship Management: Build and manage relationships with prospective and existing clients, such as property managers, business owners, and corporate security directors.
  Present tailored security solutions to meet client needs, including uniformed security officers, mobile patrols, and event security services.
  Manage end-to-end sales processes, from lead generation to closing deals and negotiating contracts.
  

• Team Leadership and Development: Lead, motivate, and manage a team of sales professionals to meet individual and team sales goals.
  Train the sales team on effective selling techniques, industry knowledge, and customer relationship management.
  Set performance goals and conduct regular performance evaluations for the sales team.
  

• Negotiation and Contract Management: Negotiate service contracts and pricing with clients, ensuring both profitability and customer satisfaction.
  Prepare, review, and manage service agreements, ensuring they comply with the agency’s standards and legal requirements.
  Handle contract renewals and develop strategies for upselling and cross-selling additional services.
  

• Collaboration and Coordination: Work closely with the operations team to ensure seamless implementation of security services once contracts are signed.
  Coordinate with HR and recruitment teams to ensure enough qualified security personnel are available to meet client demands.
  Collaborate with the marketing department to create promotional campaigns, presentations, and materials that attract potential clients.
  

• Client Retention and Satisfaction: Act as a key point of contact for high-priority clients, ensuring satisfaction and addressing concerns in a timely manner.
  Conduct regular follow-ups with clients to assess the quality of services provided and identify areas for improvement.
  Develop strategies to improve client retention rates and minimize contract terminations.
  

• Sales Reporting and Forecasting: Provide regular sales reports to senior management, including progress towards sales targets, pipeline status, and key account updates.
  Prepare sales forecasts and develop action plans to close any gaps in performance.
  Use CRM tools to track client interactions, sales activities, and progress.
  

• Compliance and Risk Management: Ensure that all security services offered comply with legal and regulatory requirements.
  Work with internal teams to manage any risks or liabilities related to the deployment of security personnel.
  

Qualifications and Skills:

• Proven experience in sales, ideally in the security, manpower, or facilities management sectors.
• Strong leadership and team management abilities.
• Excellent negotiation and communication skills, with the ability to present complex solutions to a wide range of clients.
• Knowledge of security manpower services, including static guards, patrol services, event security, and VIP/executive protection.
• Goal-oriented and driven to meet or exceed sales targets.

Key Performance Indicators (KPIs):

• Sales revenue generated from new and existing clients.
• Number of new client accounts opened.
• Client retention and contract renewal rates.
• Profit margins on signed contracts.
• Team sales performance and productivity.