Sales and Marketing Manager (E-Commerce)

Sales and Marketing Manager Duties and Responsibilities

• Account Management – Manage key sales accounts and grow net revenue, profit, ASP through strategic collaborations with partners
• Liaising with key accounts on product pricing and promotions
• Identify sales opportunities and seek new initiatives to maximize sales (negotiation with strategic partners, improvements to navigation, site search and filtering to improve ease of product discovery)
• Weekly Sales Forecasting – Work closely with production and procurement team to provide an accurate forecast for B2C channels
• Develop digital marketing strategies and plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Lead integrated digital marketing campaigns from concept to execution
• Strategies digital and social media campaigns covering planning, launch of campaigns, optimization, and reporting; media planning, buying and execution; trafficking and reporting of media campaigns; and support in the development of media strategies and proposals.
• Manage and track marketing budget, keep abreast on emerging technologies
• Manage day-to-day function of the department, providing supervision to staff and report directly to GM of Singapore
• Conduct market research, engage internal parties to understand behavior, motivations and identify opportunities
• Product assortment – Expand current range of products available on e-commerce store, conduct product assortment analysis and propose possible solutions to improve and maximize average basket size
• Work closely with the Production, BD, Customer Service, IT, Finance team to ensure a smooth process and achieve excellent customer service.
• Contribute to creative ideas that support and generate excitement around the brands
• Create media decks for strategic B2C development projects and related BG projects
• Prepare weekly sales reports and reporting materials for brand partners and internal stakeholders to analyze ROI on marketing and sales campaigns
• Prepare sales monthly invoices for key accounts

Requirements and Qualifications

• Minimum 3 years of experience in e-commerce role
• Possess experience in merchandising field in a retail environment is a plus
• Knowledgeable in Shopify, Magento or other retail e-commerce platform
• Degree holder in E-Commerce, SEM/SEO or any related discipline
• Proficient computer skills, including Microsoft Office Suite & Adobe Suite
• Excellent written and verbal communication skills
• Good knowledge of design tools
• Dynamic, entrepreneurial, energetic individual who is able to take on new projects and ideas
• Self-starter and able to work without supervision