Sales Analyst

Sales Analyst

Job description

Company Overview

Moove Media is the advertising arm of ComfortDelGro Corporation Ltd; one of the largest passenger land transport companies in the world. We pride ourselves in being at the frontier of Out-of-Home advertising, bringing magic into the brands of our clients with the hope of positively altering Singapore’s OOH advertising landscape.

Job Description

We are seeking to hire a Sales Analyst to provide comprehensive analytical support and insights to drive sales strategies, predict sales patterns, and forecast revenue projections. The Sales Analyst will play a critical role in supporting the Head of Sales by leveraging data-driven methodologies to identify market trends, assess customer behavior, and optimize overall sales performance. The ideal candidate will have a strong analytical background, exceptional attention to detail, and a good understanding of the out-of-home media industry.

Responsibilities

1. Data Analysis and Reporting:
   
   • Collect, analyze, and interpret sales data from various sources, such as CRM systems, excel worksheets, and industry reports.
   • Identify key performance indicators (KPIs) and develop comprehensive reports, dashboards, and visualizations to present insights to senior management.
   • Conduct regular performance reviews and track sales metrics to identify areas for improvement and provide actionable recommendations.
2. Sales Forecasting and Revenue Projection:
   
   • Utilize historical sales data and market trends to develop accurate sales forecasts and revenue projections.
   • Collaborate with internal stakeholders to understand market dynamics, product performance, and customer segments to enhance forecasting models.
   • Monitor and analyze industry trends, competitor activities, and economic factors that could impact sales performance.
3. Sales Performance Optimization:
   
   • Analyze sales pipelines, conversion rates, and customer acquisition costs to identify areas of improvement and optimize sales processes.
   • Collaborate with the Head of Sales to develop and implement sales strategies, pricing models, and promotional campaigns to maximize revenue generation.
   • Identify cross-selling and upselling opportunities to enhance customer lifetime value and drive revenue growth.
4. Collaboration and Support:
   
   • Work closely with the management team to understand their goals, objectives, and challenges, providing analytical support and insights accordingly.
   • Collaborate with cross-functional teams, including Sales, Marketing, Operations, and Finance, to align sales objectives with overall business goals.
   • Present findings, analysis, and recommendations to the stakeholders in a clear and concise manner, assisting in strategic decision-making.

Preferred Qualifications

• Diploma or Bachelor degree in Business, Statistics, or a related field.
• Proven experience as a Sales Analyst or in a similar analytical role, preferably within the out-of-home media industry.
• Strong analytical skills with expertise in data analysis, statistical modeling, and forecasting techniques.
• Proficiency in data analysis tools such as Microsoft Excel, SQL, and data visualization platforms (e.g., Tableau, Power BI).
• Familiarity with CRM systems and sales analytics software.
• Excellent communication skills with the ability to present complex information in a clear and concise manner.
• Strong attention to detail and ability to work independently to meet deadlines.
• Knowledge of the out-of-home media industry, including market dynamics, advertising trends, and competitor landscape would be beneficial or advantageous to the role.

We are an equal opportunity employer and welcome all qualified candidates to apply. We value diversity, equity, and inclusion in our workplace.