Regional Product Lead, Media Effectiveness, Agency (Mandarin, English)

Regional Product Lead, Media Effectiveness, Agency (Mandarin, English)

Experience Level: Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Job Responsibilities

• Co-lead Joint Technical Plans (JTP) with Google Customer Solutions (GCS) Sales and technical specialists to assist large Ad Agency partners across APAC to leverage Google Measurement solutions, including Incrementality, Attribution, MMMs, and 1PD to drive customer growth.
• Develop comprehensive measurement solutions that address customer business and marketing challenges and provide guidance to agencies on methodologies for Mergers and Acquisitions (M&A) solutions. Coordinate cross-functionally to drive the program management and execution of JTP plans.
• Collaborate with Sales and Global PSA to develop training programs that enhance seller and agency knowledge on Google’s priority M&A solutions. Collaborate with third-party measurement providers.
• Share customer and product feedback with Global Product Leads to align product roadmaps with the needs of GCS customers.
• Collaborate with Sales and Global PSA to identify key challenges, unlock growth opportunities, and develop scalable solutions.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product management, marketing, management consulting, or project management in technology.
• Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• Experience developing business strategies or managing cross-functional initiatives.
• Experience with media effectiveness and advertising measurement solutions.
• Ability to communicate fluently in Mandarin and English in order to support the client management in the Greater China market.

Preferred Qualifications

• Experience partnering with clients on technical products (e.g., pitching solutions, consulting, project management, implementation, demonstrating products, or technical sales).
• Experience influencing stakeholders to devise and scale a strategy.
• Proven track record of measuring business impact of online media.
• Excellent written and verbal communication and people management skills, with experience of influencing senior-level executives, managers, and sellers.
• Excellent project management skills, with experience managing complex projects with stakeholders across multiple functions.
• Excellent strategic thinking and problem-solving skills, with the ability to lead complex operational and strategic initiatives.

About the Job

At Google, the product is at the core of the company. Our group, called PSA (Product and Sales Activation), brings products to market, and market to the products. We sit at the junction of product, strategy, and go-to-market to shape the long-term product roadmap, best commercialize new products, and drive long-term strategic initiatives. We work across the Google product portfolio. Today, Asia-Pacific is the fastest growing advertising region in the world and digital advertising will continue to fuel much of that growth going forward. Within this exciting environment, it’s our team’s responsibility to influence everyone - advertisers, partners, and our colleagues about what Google can provide to make advertisers more successful and ensure that happens.

Equal Opportunity Employer

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.