Regional Marketing Specialist - APAC

Reporting To: Marketing Director at World Courier

Job Summary

The Regional Marketing Specialist – APAC will be responsible for strategy, planning, and execution of marketing campaigns across the APAC region. This role will also manage relationships with the Regional Sales & Marketing Director, Sales team, and the Global Marketing team. The successful candidate will have a strong marketing background, ideally in a B2B environment.

Primary Duties and Responsibilities

• Develop annual regional marketing plan: develop, with the support of Marketing Director, a strategically focused annual regional marketing plan for APAC. This plan should be aligned with customer billings and committed to executing on time and within budget. It should include the design of multi-channel marketing campaigns to achieve commercial goals. The team member will be goaled on marketing-generated revenue and pipeline creation.
• Implement marketing tactics: implement regional marketing tactics such as events, webinars, emails, and third-party tactics, working closely with regional field sales management and Inside Sales. Provide copywriting and design support for local tactics.
• Budget management: manage the APAC marketing budget, tracking spend and ensuring responsible spending in line with the plan and phasing, promoting a consistent approach and maximising return on investment.
• KPI monitoring and reporting: monitor and report on KPIs, analyse the effectiveness of regional marketing initiatives, identify trends, and draw insights from data and anecdotal feedback. Be highly analytical and action-focused, presenting performance trends and pivoting strategies where necessary.
• Email marketing database management: maintain, grow, and utilise the regional email marketing database via Pardot, ensuring regional stakeholders' needs are met while maintaining quality and engagement. Support the Senior Manager, Marketing Operations in optimising automation initiatives, including nurture and drip marketing campaigns for the region.
• Digital marketing localisation: collaborate with the digital marketing team/agency to regionalise/localise paid search efforts.
• Media and Public Relation liaison: liaise with regional media partners and publishers, working with the content team to support regional media and public relations opportunities.
• Collaboration with sales teams: work closely with sales teams to leverage global marketing assets and execute regional initiatives to boost customer engagement and pipeline acceleration.

Experience and Educational Requirements

• Bachelor's degree in marketing, business, or comparable education/experience.
• Minimum of 4 years of marketing experience with a proven track record of planning and executing demand generation campaigns and managing senior stakeholders.
• Business-to-business marketing experience required.

Minimum Skills, Knowledge, and Ability Requirements

• CRM and marketing automation: experienced user of CRM platforms such as Salesforce (SF) and marketing automation platforms such as Pardot, preferably a certified user. Capable of creating detailed reports.
• Stakeholder management: strong stakeholder management skills, including presenting to senior leaders and communicating clearly across a matrix organisation with clarity and precision. Ability to be agile and demonstrate flexibility where needed.
• Budget and fiscal responsibilities: specific experience in tracking spend, ensuring responsible spending in line with plan and phasing. Highly analytical, focusing on performance trends and pivoting strategies as necessary. Action-focused and results-oriented, with the ability to present data trends effectively.
• Revenue-based goals: strong understanding of revenue-based goals, with the ability to adhere to KPIs and goals related to marketing-generated revenue and pipeline creation.
• Analytical skills: strong analytical skills with the ability to use data to draw conclusions and make informed decisions.
• Event/conference coordination: experience planning and coordinating events, conferences, and exhibitions.
• Organisational and communication skills: excellent organisational, communication, stakeholder management, and project management skills.
• Technical proficiency: skilled in using Microsoft Office Suite.
• Digital marketing skills: proficient in Google tools (such as Google Analytics, Google Ads), with a solid understanding of SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) strategies.
• Language proficiency: fluent in English.