Regional Marketing Manager, Cardiopulmonary, SEA & Korea

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POSITION SUMMARY

The Marketing Manager is responsible for the performance of his/her product portfolio in terms of sales profits and costs, for the assigned geography. In collaboration with the Head of the region and the Marketing team, the incumbent should drive the achievement of business growth through focused market/competitive analysis and the development of a tactical marketing plan in coordination with the sales and marketing organization.

ESSENTIAL JOB FUNCTIONS

1. Converts the marketing plan into concrete actions and, in consultation with the sales team, develops and implements the proposed marketing actions: promotion, market research, marketing information, communication and public relations.
2. Creates and manages training programs as well as supports field execution of marketing programs through active presence in the field, working with sales representatives in the field. Assists in creating reimbursement strategies.
3. Has regular consultation with other key functional areas in LivaNova (to maximize potential synergies), sales, marketing, regulatory and clinical research to exchange information on marketing actions.
4. Develops and executes strategies to increase the awareness and acceptance with all stakeholders, including hospital accounts, public and private payers, patient associations, KOLs etc.
5. Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share.
6. Develops operational product launch strategies and identifies product roll-out strategy in collaboration with international marketing and sales manager as well as develops and implements promotional activities/materials for the franchise.
7. Acts as a liaison with all functions of the organization with respect to brand/product development.
8. Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of LivaNova. In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

Key Requirements:

Territory Management:

1. Develop understanding of customer needs to identify sales opportunities.
2. Identify tender/contract opportunities and work with colleagues to deliver.
3. With guidance, develop an effective and efficient territory plan.
4. Identify and train surgeons on new technologies and solutions through consult-in-surgery, one-on-one sales calls, one-to-many training sessions.

Customer In-service Education & Training:

1. Work with manager to identify customer in-service needs to support customer delivered healthcare services and use of products efficiently and effectively.
2. Develop and maintain strong relationships with all levels of customers.
3. With assistance, co-ordinate and deliver in-services education sessions.
4. Advise marketing on customer's in-service education resource needs.

Key Account Management:

1. With guidance, prepare a plan to optimize key account development and sales growth.
2. Identify and document key customers and decision makers.
3. Be aware of Key Account strategies for growth.
4. Identify and optimize cross selling opportunities and work with managers/colleagues to realize these.

Product & Market Knowledge:

1. Develop understanding and continually enhance personal understanding of product's features, benefits, correct product application and usage and anatomy, physiology and medical procedure knowledge, through practical experience, training programs, and learning from key end-users.
2. Able to demonstrate application/usage of products and differentiate them from competitor's products.
3. Develop understanding of competitive products, their features-advantages-benefits.
4. Gather information on current practices, behaviors and attitudes.
5. Vigilantly obtain usage data of all trained surgeons and monitor adoption.

Corporate Ethics and Governance:

1. Maintain a responsible and ethical approach while actively pursuing business outcomes.
2. Conduct business within ethics and values expressed in LivaNova Code of Conduct.
3. Relationship with customers based on high ethical standards.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

1. Minimum 8+ years experience in marketing, product marketing, sales or related fields.
2. Prior product selling experience within LivaNova businesses.
3. Knowledge of private and public sector hospitals.
4. Experience in managing distributor networks.
5. Team oriented and ability to motivate and work well with diverse cultures and cross-functional teams.
6. Excellent oral and written communication skills.
7. Strong analytical and process skills.
8. English proficiency is a must.
9. Proven track record of demonstrating knowledge and understanding of compliance topics.

EDUCATION

Science Graduate, preferably with an MBA.

Our commitment to Diversity & Inclusion:

LivaNova values equality and celebrates diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination.

Our selection process is driven by the key demands/requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-job-related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.