Regional Marketing Director APAC Monopoly GO

Scopely is looking for a Regional Marketing Director APAC Monopoly Go to join our Monopoly Go team in Singapore remotely.

We are seeking an experienced marketing leader to join the Monopoly Go team to help build awareness, drive consumer acquisition and accelerate growth across key APAC markets including (but not limited to) Japan.

What You Will Do

• Leverage market insights to develop a marketing and growth plan driving long-term growth and brand equity for Monopoly Go
• Collaborate in defining and developing acquisition and audience goals for Monopoly Go across your region, working closely with the Regional VP and other Country Directors
• Develop and execute strategies to effectively invest our marketing and media budgets to drive top of funnel growth
• Create localized strategies to acquire, engage and reactive players based on market penetration, culture and market dynamics
• Partner with Product Marketing to uphold our brand strategy and scale campaigns that will support our mission and brand values.
• Hire and develop a team, mobilizing them to implement the strategy while positioning them to achieve their own professional development goals
• Build an outstanding agency network to support our marketing needs across the region for Creative, Social and Talent.
• Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations
• Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches
• Utilize data and analytics to track, review and optimize activity across your region. Developing reporting to benefit the wider regional marketing group

What We’re Looking For

• 10+ years of marketing and growth leadership experience having successfully delivered results driving brand awareness and growth in consumer focused businesses
• Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets
• Experience in conceiving, developing, and leading all aspects of 360 campaign execution managing a matrix style team and multiple agencies
• Culturally clued up and immersed in trends with an international approach showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns
• Data and performance driven leader who can confidently work with performance and media teams on investments and KPIs
• Passion for people - experience building or managing teams with a focus on developing high performing talent
• Must be currently located in Singapore, and willing to work remotely.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as 'MONOPOLY GO!,' 'Star Trek Fleet Command,' 'Stumble Guys,' 'MARVEL Strike Force,' and 'Yahtzee With Buddies,' among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s 'World’s Most Innovative Companies,' Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com.