Regional Marketing Director

A LEADING GLOBAL INDEPENDENT BROKER

Howden is a specialist commercial insurance broker. Its regional footprint covers Singapore (regional headquarters), Malaysia, Hong Kong, Indonesia, Thailand, and Philippines. It is part of the London-headquartered Howden Broking Group, a leading independent, global broker with offices in over 40 countries worldwide.

JOB OVERVIEW:

We are seeking an experienced Regional Marketing Director to lead and execute strategic marketing strategies across multiple markets. The ideal candidate will have a strong background in marketing, a good understanding of the insurance industry, and a proven track record in managing regional campaigns that drive growth and enhance brand visibility.

YOUR ROLE AND RESPONSIBILITIES:

Branding and Marketing Business Partnering:

• Business partner with regional stakeholders and country team to enhance their marketing initiatives and generate sales leads.
• Represent the marketing function/team in regional meetings and conferences.
• Work closely with local sales and operations teams to ensure marketing initiatives are integrated with business goals.
• Facilitate cross countries sharing of knowledge and best practices (i.e. Sharing of webinars, events/ webinar, market research & trends).

Digital Marketing (i.e. LinkedIn, website & SEO, campaigns, online news, webinar, analytics):

• Be the champion in driving effective digital marketing campaigns and initiatives to enhance and maximize Howden branding and outreach.
• Identify, create, and scale cost-effective customer acquisition and lead generation campaigns across new and established target market audiences.
• Tailor digital marketing plans to meet the unique needs of various regional markets.
• Use data-driven insights to refine strategies and improve campaign performance.

Offline Marketing (i.e. Media and PR, advertising, sponsorship, events & communications):

• Provide guidance and local marketing support on events and communication to enhance brand visibility through offline marketing channels such as PR, news, advertising, event sponsorship & communication
• Support to organize or source for relevant international events for consideration

Creation of Marketing Resources (i.e. Collaterals, RFP template, content, videos/ photos, merchandize)

• Guidance and support to local teams in creation of compelling marketing collaterals
• Point of contact and maintain a centralized pool of marketing materials & resources such as marketing templates, RFP templates, videos clips, product white paper, merchandise, logo etc

Analytics & Reporting:

• Monitor, analyse, and report on key performance metrics for regional marketing efforts.
• Utilize tools such as Google Analytics, social media analytics, and CRM (Customer Relationship Management) systems to track performance and ROI (Return on Investment).

OUR IDEAL CANDIDATE WILL BE:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or relevant certification is a plus.
• 8-10 years of experience in marketing/digital marketing, with a focus on regional or multi-market campaigns. Experience in the insurance industry or financial services sector is highly desirable.
• Proven experience working with cross-functional teams.
• Strong knowledge of digital marketing tools and platforms, including Google Ads, Google Analytics, and social media management tools.
• Familiarity with content management systems (CMS) and marketing automation tools.
• Excellent analytical skills with the ability to interpret data and make strategic decisions.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.

YOUR BENEFITS AND SALARY:

• Commensurate with qualification and experience
• Working in a collaborative environment with excellent learning opportunities