Regional Marketing Director

Define and guide the zone’s brand strategy consistent with the international brand positioning and the zone’s priorities; contribute to continued growth for the brand and the consumer relationship by driving the brand portfolio development.

Key Responsibilities:

1. Define the zone’s strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue).
2. Collect and analyze consumer and market insights, sharing findings with the DMI to ensure the consistency of new developments with the countries’ needs.
3. Challenge the DMI on projects and marketing mix (IMC/360/Digital/Retail) to ensure that the international marketing plan responds to the local market and consumer needs.
4. Animate the countries and assist them in creating the right angle of attack locally to build integrated, engaging consumer brand experiences.
5. Assist countries in animating pillar products and monitoring the core catalogue.
6. Develop local marketing teams and marketing expertise within the countries, particularly by sharing zone and country best practices.
7. Define clear messages to present to top management and accompany the local marketing teams in the preparation of meetings.
8. Build, develop, and manage your team.
9. Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
10. Influence the B-to-B strategy working hand-in-hand with the retail and education teams.
11. Ensure compliance of marketing materials (artwork, imagery, digital, point of sales, education materials) and proper implementation of retail recommendations.
12. Provide support for local adaptation of communication material (artwork, advertising material).
13. Influence media and promotional plans, steer market research plans.