Regional Marketing & Communications Manager

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

That's our story. Make it your story.

This position reports to

Revenue Marketing Team lead.

Your role and responsibilities

In this role, you will have the opportunity to strengthen ABB’s position as a leading supplier of electric, automation and digital solutions to the Marine and Ports industry. You will be part of the extended regional management team that implements assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications.

The work model for the role is: Hybrid.

You will be mainly accountable for:

• Developing and implementing marketing and communications plans and budget for region.
• Cooperating closely with sales, service, division and country/regional communication to identify and implement marketing and communication activities.
• Driving the use of digital marketing in cooperation with Awareness Team and the implementation and usage of Marketing Automation in close collaboration with sales. Supporting the sales and service management to optimize the use of Salesforce in the region.
• Managing regional media relations in cooperation with global communication manager.
• Creating and/or localizing global content and campaigns to reflect local needs, according to ABB brand guidelines such as marketing material, videos, and web pages, etc.
• Managing and supporting sales with regional conferences and customer events according to marketing communications plans.
• Measuring the effectiveness of marketing and communication initiatives in the region, setting KPI’s, establishing benchmarks, and monitoring progress for continuous improvement.
• Supporting Management Team with Internal Communications for Marine & Ports across the region.

• You have between 5 to 10 years of experience in developing and implementing marketing communications plans and budget.
• Ability to demonstrate managing multiple projects, a self-starter and proactive.
• Experience in LinkedIn, Salesforce, and Pardot is an advantage.
• Knowledge and understanding of marine industry are considered a plus, but not mandatory.
• Possess strong networking and influencing skills and an outstanding communicator both written and verbal.
• You are passionate about driving digital marketing and optimizing marketing automation tools.
• Degree in Marketing, Communications or another relevant discipline.
• Ability to travel as and when required.
• You have work rights in Singapore.

• Learn from highly experienced, genuine, and caring colleagues – people who are committed to helping you achieve your personal and professional goals.
• Help customers in driving efficiency and sustainability, making a strong impact.
• Get exposed to cutting-edge technology in Process Automation and have a visible impact on the future.

• Life insurance.
• Employee Assistance Program.
• Flexible work practices.
• Paid Parental leave (gender neutral).
• Internal networking opportunities.

More about us

ABB Marine & Ports supplies world-leading technologies that are driving the evolution of sustainable shipping. Electrical propulsion, data-driven decision support and integrated solutions for ship and shore from ABB are paving the way to a zero-emission marine industry, providing greater efficiency and reliability to shipowners, and preparing vessels to meet the demands of tomorrow. Our automation and electrical solutions are making port and terminal operations safer, greener and more productive. ABB Marine & Ports operates in 26 countries and has 2,000 employees. www.abb.com/marine

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory

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