Regional Head of Air Conditioner Business

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Regional Head of Air Conditioner Business

Position Summary

We are seeking a highly motivated and experienced Regional Head of Air Conditioner Business to lead our Air Conditioner Division in the Southeast Asia & Oceania Region. The successful candidate will be responsible for driving growth, expanding market share, and enhancing brand recognition within the region. This role requires a strategic thinker who can develop effective sales strategies, build strong relationships with customers, and effectively manage cross-functional teams.

Role and Responsibilities

Key Responsibilities:

• Develop and execute short-term and long-term business plans to achieve revenue targets and profitability goals for the Air Conditioner Division in the Southeast Asia & Oceania Region.
• Lead and motivate a team of sales managers, product managers, marketing specialists, and customer support staff to deliver exceptional results.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats, and adjust sales strategies accordingly.
• Establish and maintain strong relationships with key customers, distributors, and industry partners to drive sales growth and customer satisfaction.
• Collaborate with regional and global marketing teams to develop effective marketing campaigns, promotions, and events that increase brand awareness and drive demand for Samsung air conditioner products.
• Work closely with product management and engineering teams to develop innovative solutions that meet the unique needs of customers in the region.
• Monitor sales performance metrics, including sales volume, revenue, gross margin, and market share, and take corrective actions when necessary.
• Ensure compliance with all applicable laws, regulations, and company policies.

Residential Air Conditioners (Split Type and Floor Standing ACs):

• Develop and implement sales strategies for consumer air conditioners, including split type and floor standing ACs, to capture a larger market share in the region.
• Collaborate with retail partners and distributors to expand product availability and increase sales.
• Conduct regular market research to understand consumer preferences and develop new product features and designs that cater to local markets.
• Manage product development and launch processes for consumer air conditioners, ensuring timely delivery and high-quality standards.

Systems Air Conditioning (VRF and Split Type):

• Develop and implement regional sales strategies for systems air conditioning.
• Expand and strengthen AC professional channel partners to effectively capitalize market demands coming from SMB to large-scaled B2B projects.
• Build and maintain relationships with key decision-makers in the B2B sector, positioning Samsung as a reliable and innovative partner for systems air conditioning solutions.
• Lead engineering teams to design customized systems air conditioning solutions that meet the specific requirements of each client.
• Manage total project timelines and ensure timely delivery of systems air conditioning projects, maintaining high-quality standards across the region.

Skills and Qualifications

Requirements:

• Bachelor's degree in Business Administration, Engineering, or a related field; MBA preferred.
• At least 15 years of experience in the air conditioning industry, with a proven track record of leading and growing businesses in the Southeast Asia & Oceania Region.
• Strong commercial acumen, with expertise in pricing strategy, sales forecasting, and financial analysis.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build relationships across all levels of the organization and with external stakeholders.
• Demonstrated success in developing and executing sales and marketing strategies that drive revenue growth and market share expansion.
• Proven ability to lead, inspire, and develop high-performing teams.
• Ability to work in a fast-paced, dynamic environment, and adapt to changing priorities.
• Willingness to travel frequently within the region.