Regional Field Marketing Manager

Tata Communications is a leading global digital infrastructure provider, enabling enterprises to thrive in a hyperconnected world. As a trusted partner in digital transformation, the company delivers solutions in network, cloud, security, mobility, IoT, and collaboration to businesses worldwide.

1. Global Reach: Serving over 7,000 customers globally, including 300 of the Fortune 500 companies.
2. Network Leadership: Our global network carries 24% of the world’s internet routes, with over 7,600 petabytes of internet traffic traveling across it each month.
3. Industry Recognition: Named a ‘Leader’ for the tenth consecutive year in the 2023 Gartner Magic Quadrant for Network Services (Global).
4. Great Place to Work: Certified as a Great Place to Work in America, Canada, Greater China, India, UK, Hong Kong & Singapore.
5. Infrastructure: We own 710,000 km of subsea fiber (over 17 times around the equator) and 210,000 km of terrestrial fiber.
6. Voice Traffic Leadership: Carry 53 billion minutes of wholesale voice traffic annually.
7. Official F1 Connectivity Provider: Powering millions of users on Formula1.com and delivering cutting-edge connectivity for the F1 experience.

We offer exciting career growth, continuous learning, and exposure to cutting-edge technologies. Our innovation-driven culture, commitment to sustainability, and focus on employee well-being make us a great place to build a meaningful career.

Role Purpose:

• You will develop and lead the execution of regional marketing strategy and implementation to generate revenue and drive conversions while assuring alignment with our customer development strategy.
• You will define and implement activities that resonate with the corporate brand and are locally meaningful. You will build top of mind awareness while focusing on lead generation. You will also contribute to the identification of priorities that build a positive impact on the brand by developing and executing marketing campaigns and ensuring alignment with the regional KPIs.

You will serve as the central point of contact for regional marketing and will support your regional business team to customize assets to reflect local market needs and preferences. You have a growth mindset and look to customer-first insights while decision making. You are self-motivated, innovative, collaborative, creative, and analytical.

Key Responsibilities:

• Orchestrate and manage the annual, quarterly, and monthly planning and implementation of the marketing strategy and programs.
• Design and activate a culture of proactive collaboration while expanding regional and global coordination within teams and to maintain a solid repository of all data.
• Serve as a credible and strategic advisor to the Regional Marketing Director, providing reporting on identified operational issues and progress.
• Experience with developing integrated, multi-touch marketing campaigns.
• Stakeholder mapping, crafting analysis builds, and working on competitive intelligence to enable monthly and quarterly reviews and plans.
• Research, develop and deploy regional and country demand strategies aligned to growth targets and operational KPI’s.
• Understand the regional nuances and consumer insights and build a definitive voice on integral how we position our solutions and customer value proposition to market.
• Lead key marketing campaigns for demand generation/pipeline acceleration for the region with omni-channel activation.
• Build a solid pipeline of marketing activities to generate leads, build demand generation for key priority markets: SG, HK, JP, CN, AU.
• Experience with sales and marketing automation systems ideally Salesforce.
• Multi-agency liaison with multi-tasking capabilities to develop compelling content including thought leadership messaging, executive presentations, blogs, social content, for business leaders to help accelerate our right to play and win.
• Responsible for the planning and execution of marketing campaigns from inception to execution aligned with the sales objectives in the region.

Who you are:

You will have a record of Brand Management experience working within the APJC market with a recognized brand, client, or agency side. You will have worked closely with sales leadership in addition to regional and/or global marketing teams. Strong English language skills are critical and the ability to work with virtual teams a must.

You are a well-rounded marketeer that can think strategically, proactively while being aligned with the corporate mandate. You can concurrently build and execute plans for various segments, lines of business, and verticals.

You will be passionate about your solutions, your customers, your team, and understanding the market dynamics in which you operate. You will strive to stay sharp and continuously nurture and expand sales, business, technology, and competitive readiness.

• Bachelor’s degree in marketing, Communications or Business Discipline.
• 3+ years of experience in the Asia Pacific region with a strong record of managing both brand and communications in a regionally or globally recognized company. (Service Provider, OEM or Agency side)
• Experience in working closely with sales organizations and leadership to deliver on aligned KPI’s.
• Demonstrable understanding of the unique qualities, cultures, and business acumen in Asia Pacific markets.
• Fluent in English with knowledge of Mandarin advantageous.
• Experience managing agency rosters.
• A highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
• Strong presentation and communication skills.
• Experience in managing and measuring the impact of marketing campaigns.

Perks and benefits:

We offer a competitive salary and a comprehensive benefits package that includes:

• Family healthcare
• Bonus/Incentives
• Flexible benefits program
• Mobile allowance & Business Travel Reimbursement
• Paid time off (including annual leave, medical leave, and other forms of leave)

We are an equal opportunity employer committed to fostering a diverse, inclusive, and equitable workplace. We celebrate differences and ensure that all qualified applicants receive fair consideration for employment, regardless of race, colour, religion, gender, gender identity, national origin, disability, veteran status, or any other legally protected status. We believe that diversity drives innovation, and we are dedicated to creating a workplace where everyone feels valued, respected, and empowered to contribute their best.