Regional Consumer Marketing Manager (FMCG) - Up to 8K #HHL

Regional Consumer Marketing Manager (FMCG) - Up to 8K #HHL

Singapore | Posted: Nov 07, 2024

Key Responsibilities:

1. Formulate and implement comprehensive regional consumer marketing strategies that align with our business goals and brand objectives.
2. Examine and map the entire customer journey to pinpoint key touchpoints and identify opportunities for lead generation improvement.
3. Work closely with cross-functional teams (sales, digital, customer service) to ensure a cohesive and engaging customer experience.
4. Develop strategies to boost customer retention and loyalty, leveraging insights from customer feedback and data analysis.
5. Create and execute robust social media marketing strategies to enhance brand visibility and engagement across various platforms.
6. Produce and curate engaging content that resonates with target audiences and aligns with our brand messaging.
7. Stay updated on social media trends and adjust strategies to maximize reach and impact.
8. Collaborate with the Business Intelligence team and conduct market research to understand consumer needs, preferences, and emerging trends in the region.
9. Analyze marketing performance metrics and consumer insights to guide strategic decisions and optimize campaigns.
10. Plan, execute, and assess integrated marketing campaigns, ensuring they align with overall business objectives.
11. Manage budgets efficiently and allocate resources to maximize return on investment (ROI).
12. Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation.
13. Coordinate with country and regional marketing teams to align strategies and share best practices.
14. Partner with external agencies and vendors to ensure the successful execution of marketing initiatives and campaigns.
15. Maintain consistent messaging and positioning across regional campaigns, adapting content and creative assets to local markets as needed.
16. Oversee regional events, sponsorships, and promotional activities to drive consumer engagement and brand visibility.
17. Utilize data and analytics to measure campaign effectiveness, providing regular reports to leadership and making data-driven recommendations for optimization.
18. Manage regional marketing budgets effectively, ensuring optimal allocation of resources to high-impact initiatives. Measure and report on campaign performance and ROI.

Requirements:

1. Min. Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
2. Minimum of 5 years of experience in consumer marketing, with a focus on customer journey and social media marketing.
3. Preferably with previous FMCG marketing experience.
4. Strong analytical skills, with the ability to interpret data and derive actionable insights.
5. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
6. A proactive attitude and a goal-oriented mindset, demonstrating the ability to work independently and take initiative.
7. Proficiency in social media platforms, digital marketing tools, and analytics software.

Interested candidates, do submit your resume to alexgoh@recruitexpress.com.sg or telegram @alexgohhl

Alex Goh Hock Leong
(CEI.No: R1763413 | Recruit Express Pte Ltd (Healthcare & Life Science) | 99C4599)
alexgoh@recruitexpress.com.sg